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Generations at Work
Homes are not the only place where generations clash. Read this specifics-rich book to see how they mix when they're at work.
What are the differences between the baby boomer generation, generation x, and other groups of contemporaries? We have heard plenty about the "generation gaps" that tear families apart. Do the same miscommunications happen in the workplace? If so, what problems are created, and how can they be solved?
Generations at Work: Managing the Clash of Veterans, Boomers, Xers, and Nexters in Your Workplaceaims to help managers negotiate what the authors present as very real, very counter-productive generational differences in thinking and problem-solving. A true-to-life account of today's multi-generational workplace, the book delves into the tangles of real-life professional situations.
For example, there is Charlie. A 61-year-old, Ike-generation employee, he has done things one way for most of his working life and is frustrated by the unfamiliar, jargon-heavy "management-speak" of his 43-year-old, tail-end baby boomer boss, Mary. Their 29-year-old tech support colleague, Jane, is bored and removed from both of them: she thinks Charlie's hopeless and his boss seems phony. They, in turn, find her lazy and condescending.
And so it goes. Understanding and communication are practically non-existent between these co-workers, and therefore none of them can motivate or cooperate with the rest in an effective manner. Styles, values, and views shape the way we accomplish tasks, and if we need to work together to accomplish them, our differing attributes can clash severely.
This book represents an unusually concrete, practical tool for dealing with the confusion. It contains incisive profiles of four separate generations – the veterans, baby boomers, generation xers, and nexters – with comprehensive descriptions of their dominant traits, styles, and life-shaping eras. Most usefully, it provides key points to keep in mind when communicating with each. It takes you inside the corridors of five big businesses that have effectively embraced generational mixing as a positive force. And, it provides direct answers to the 21 top FAQ's managers have on how to run their multi-generational teams.
Mapping the gulf that separates each of these generations from the next, Generations at Work is a powerful way for marketers and advertisers to understand their target markets according to salient qualities and how these play out in real-life situations. It's one thing to be told the qualities that the baby boomer generation or generation x display, but quite another to effectively visualize the manifestations of these qualities. Those who want a working knowledge of the issues facing their target markets at work will appreciate this thoughtful guide.

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