GenerationTarget.com - Mature Market News

Baby boomers, as a group, are perhaps most health-conscious generation yet.Leaders of the fitness revolution, they outdid their parents and seem in many respects to be unmatched by their children thus far. Not surprisingly, exceptional awareness of their physical bodies is translating, as they get older, into determination to combat deteriorating health. Baby boomers are rapidly moving towards their senior years, but as they assume the mantle of "senior citizens" – a term they tend to reject – they will transform what such categorizations mean. Senior health will be their priority; staying youthful and active will involve more than a basic vitamin supplement and the odd game of golf or tennis.

This book will tap into baby boomers' desire to build up their health for a longer and more enjoyable life. Author G. Siegfried Kutter aims his writing at middle aged people and seniors who are not in the shape they would like to be and are willing to make certain lifestyle changes for improved and lasting health. Mindful of this demographic's financial skill and results-driven attitude, retired physicist Kutter uses the metaphor of investment to describe the decision to put in effort now and reap continued benefits in the form of outstanding senior health.

Kutter, himself over sixty, has developed the book's fitness program over four decades. It's a method that requires 20-30 minutes of exercise five days a week, based in permanent lifestyle change rather than quick-fix results, and it concerns itself with improving health more than perfecting appearance. Among its features are simple exercises for strength and flexibility, activities that gently and gradually build endurance, and basic information on good nutrition for weight management and improved general health. His program is effective because it blends these three components of strength, aerobic vitality and nutrition to promote a balanced, achievable standard of fitness.

Readers who used the book to guide their physical conditioning have felt healthier and more vital, noticing that they both feel and look better. Following Kutter's simple, direct recommendations they have more energy, sleep better at night and are getting more out of life on the whole. The book is also of value to people whose business or professional interests relate to senior health. It presents a good example of the kind of fitness regime older individuals have a reasonable chance of successfully incorporating into their lives. Insofar as it speaks to the realistic health and fitness aspirations of the baby boomer demographic, it's instructive for anyone seeking to better understand the fitness market for older, moderately active adults.

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