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Living to 100: Lessons in Living to Your Maximum Potential at Any Age
America's 78 million baby boomers will next year begin turning sixty. With their aging has come an increasing focus on aging-related matters politicians, business leaders, marketers, community leaders and others can no longer afford to disregard. What does aging mean to our bodies, minds and emotions? Is our longevity pre-determined by genetics, or can we influence it? How can we as a society better understand the needs of an aging population?

Along with this trend come the changes America's baby boomers themselves bring to any life stage they encounter. As a group, the boomers have always manifested qualities of independence, curiosity, and strong-mindedness. These characteristics may not be traditionally associated with old age, but the baby boomers won't accept stereotypes. Moving towards their senior years, they are rejecting the very terms "senior" and "elderly," instead seeking out new ways to redefine later life stages. Surveys show they believe in living life to the fullest as they get older. And they are getting a lot of support from experts who say they have it in their power to control their destinies this way.

As its title suggests, Living to 100 has its finger on the pulse of this life-loving demographic. Reporting on a study of 100 centenarians, the authors trace and draw conclusions about lifestyle patterns, vitamins, medications and their effect on the aging process. There are currently more than 50,000 centenarians in the U.S., and this number is on track to increase significantly as the twenty-first century progresses. This book uses its subjects to evaluate factors that not only extend life, but improve its quality. Drawing on the most up-to-date information available from the NECS, Living to 100 reveals the latest findings on the best ways of living for seniors, as well as stories of remarkable centenarians who have managed to publish articles, run households and bowl regularly.

For baby boomers, the results make up a groundbreaking and encouraging view of old age as it might be, debunking the idea that it must bring with it the burden of incapacitation or dementia. It covers an area of study – ways of senior living –that will become increasingly central to discussions on national and local levels over the coming decades. The book is a great and compact learning tool for those interested in understanding how a positive aging process can happen as seniors continue living longer. Anyone who serves the mature market in business or advertising will want to peruse its pages for a vision of what is sure to be the aging paradigm of tomorrow.

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