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Longevity Revolution: As Boomers Become Elders
All industrialized countries now face the prospect of major demographic shifts rapidly approaching. As birthrates fall and lifespans increase, wealthier countries are dealing with the challenges presented by their own advancement and success. In the United States and certain other countries where baby boomers make up a particularly numerous age bracket, the older "center of gravity" of the population will be particularly pronounced. All the demographic currents together will make for a large 40+ population with substantial disposable income and plenty of reasons to spend.

The author of Longetivity Revolution has weighed in on the baby boomer generation before. Three decades after publishing his classic The Making of a Counter Culture — and after two brushes with death — Theodore Roszak was forced to confront his mortality and that of a generation of baby boomers who never realized they were subject to the same laws of aging as their predecessors. Now he embraces their aging process and displays a certain faith that his generation will make more meaningful use of its later years than previous generations have done.

In this volume, Roszak turns his critical eye to what he calls "the implications of mass longevity as a social phenomenon." He challenges that insidious stereotype that sees elderly people as burdens and drains on society. Instead, Roszak conceptualizes the mature segment of a population as that population's greatest resource. He explores arenas of politics, economics, medicine, ethics, biotechnology, the class divide, and youth-obsession. Envisioning a different world in which elders are honored for their experiences, insights, and empathy, he paints a picture to which most readers are sure to respond positively.

Brent Green, author of Marketing to Leading Edge Baby Boomers, praises Roszak's work effusively. "Longevity Revolution is an intellectual adventure," he says, "a tour de force. This brilliant author reveals a wealth of original thinking about the changing nature of society due to the phenomenon of an aging population ... He makes a cogent case for a healthcare economy and a society that uplifts rather than sidelines its oldest citizens. He embraces the aging process as the ultimate expression of a technologically advanced civilization ... Roszak was and is the leading thinker about the odyssey of a generation."

This edition includes a new introduction, updated statistics, and two new chapters on retirement and grandparenting.

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