GenerationTarget.com - Mature Market News

The Unofficial Guide to Dating, Again
Mature adults may find themselves re-entering the dating scene for a variety of reasons. This street-smart guide presents them with the real story of what they'll encounter, and in the process provides a realistic portrait of today's diversified senior lifestyles.

America
's baby boomer generation – some 78 million strong, famously trendsetting, now reaching the heights of earning power – shows no signs of slowing down. As they pay off mortgages and watch their children leave home, boomers' budgets for discretionary spending expand: they are, perhaps more than ever, the holy grail for marketing professionals.

Companies rushing to secure the custom of baby boomer clients will not want to overlook the life stages in which members of this demographic find themselves. Life stages, as most marketing experts will attest, give a much better indication of people's interests, attitudes and spending patterns than their linear age. Studies have shown baby boomers respond well to marketing that succeeds in making an empathetic connection; it is essential for companies to know where members of their target market are in life, and use this information to tailor approaches accordingly.

The Unofficial Guide to Dating Again is therefore relevant not only to older adults contemplating the senior dating scene, but also to the marketers and advertisers who court them. Author Tina Tessina, PhD., offers her advice to mature adults who are back on the dating scene for any number of reasons: they have postponed marriage to pursue careers; they are alone after divorce or a long relationship's end; they are moving on after mourning the loss of a spouse. Senior dating is an increasingly widespread fact, but few people have really absorbed it and many find it difficult. Some mature adults may feel the singles scene is too different from the one they knew several decades ago. Others feel awkward engaging in a social activity they associate with teenagers and young adults. But if there is any generation ready to challenge a belief that dating is only for kids, baby boomers are the ones to do it.

Tessina's book is a practical and informative place to look for guidance. From catching someone's eye to avoiding date disasters, all the practicalities are covered. She explains the range of dating options available to today's mature adults and lends a hand to prospective partners facing their re-entry to the dating scene. In a discussion that encompasses STDs, date rape, sexual harassment, lifestyle changes, children and stepfamilies, and social shifts, she guides them through the world of relationships as it really looks today.

This is a book for the modern single middle-aged or older, and is sure to be welcomed by those looking for support as they enter into a sometimes unnerving new phase of life. It also offers compelling insights into the way the lives of seniors will continue to change in coming years with the diversification of lifestyles. For marketing and sales executives concerned with grasping the baby boomer experience – and that, in today's market, will be most professionals – it presents a balanced and experience-based tool for making sense of this exciting and unpredictable generation.

Back To Mature Market News →

Go To The GenerationTarget.com Mature Market Bookstore →

COMPANY INFORMATION | MARKETING BOOKSTORE | TRAINING AND EDUCATION | PRESENTERS AND SPEAKERS |