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Seniors' Housing and Care Facilities:
Development, Business, and Operations
The structures, procedures and red tape involved in running senior housing facilties can be daunting. Get a guided tour of the intricacies from this volume by an attorney with vast specific experience in the field.

Baby boomers have never been content, progressing through the stages of their lives, to accept and fulfil the expectations placed upon them. Now advancing on retirement age – the leading-edge boomers begin turning sixty in less than a year – they have set about redefining retirement and senior living, life stages they see as too often leading to inexorable decline. To keep up, builders, developers and designers are consumed with the task of developing living spaces that will appeal to the tastes and later-life aspirations of the large, and largely wealthy, baby boomer market. At the same time, they are employing new terms like "active adult" and "active living community" to reflect new, dynamic concepts of what senior living is. Builders and marketers who successfully relate to the baby boomers' vital self image will realize rapid growth as the boomer market moves en masse into its retirement life stage.
Seniors' Housing and Care Facilities: Development, Business, and Operations is a far-reaching work in touch with the strategies called for by the current senior housing market. Author Paul Gordon, an attorney, has worked with senior housing community developers, operators and investors for thirty years, and spoken to groups across the country on the topic of senior housing. Here he draws on his extensive experience to provide up-to-date information about all aspects of developing and operating different varieties of senior living communities. His thorough survey of topics covers such potentially confusing matters as business and tax structuring, licensing and regulation, liability concerns, HUD programs and joint ventures; a CD containing 200 business forms is included with the book. His treatment of the subject, however, is not limited to regulations and laws; he also discusses product development and trends, discrimination issues, demographics and marketing. With case studies he illustrates the methods that have enabled some business interests to succeed in the field and the pitfalls that should be avoided.
The number of senior housing facilities nationwide having more than once doubled in recent years, the industry is hardly able to keep up with itself. Administrators, staff and owners are often overwhelmed by the paperwork and regulations framing operations of such facilities, and ill-equipped to deliver consistent, good quality service to the growing market that requires it. As baby boomers join the ranks of mature adults, swelling further the demand for senior living communities, higher standards will become the norm.
Written for serious professionals, Seniors' Housing and Care Facilitiesis a practical, essential look at the structures, procedures and trends business heads must understand before attempting to tackle the challenges of the senior housing sphere.

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