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The Age Aware Marketing Bookstore Essential Books and Reports |
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Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority A preparation for marketers and business professionals aiming to speak to consumers of all ages. Published by Dearborn Trade, a company of Kaplan, Inc., 888 7th Ave., New York NY (212) 492 5800 Boomers on the Horizon: Housing Preferences of the 55+ Market As they have revolutionized so much else, boomers are ready to transform the senior housing market. Learn the essentials of designing and marketing your units to reach this key demographic.Published by Builderbooks.com, 1-800-223-2665 Developing Active Adult Retirement Communities Active adult communities are a major growth industry, thanks to the aging baby boomer market. Companies that stay abreast of trends like those described here will grow along with it.Published by Urban Land Institute, tel. 1-202-624-7000/ 1-800-321-5011; email reliance@uli.org 50 Fabulous Planned Retirement Communities for Active Adults Active adult communities are big business and set to grow in number. This guide shows us how they are likely to be evaluated by potential buyers.Published by Career Press, New Jersey 800-227-3371/ 201-848-0310 Age Power: How the 21st Century Will Be Ruled by the New Old A look ahead to the coming dominance of the mature market. Published by Jeremy P. Tarcher (Imprint of Penguin), tel. (212) 366-2385 Senior Housing: Looking to the Third Millennium: A Guide to Valuation, Market Analysis, Design, Development and Financing Businesses that cater to senior housing needs will find demand increasing steadily over coming years. This detailed and wide-ranging guide stocks all the tools to begin meeting it.Sales Contact: Laurie Kelly, Sales ManagerPublished by Appraisal Institute, Chicago, Tel. 312-335-4100, The Age Wave: How the Most Important Trend of Our Time Can Change Your Future An early foreseer of the implications an aging population has for our society. Published by Bantam, Random House Inc., 1745 Broadway Analyzing Seniors' Housing Markets Senior housing is a major growth industry with great potential for developers who take the time to understand it. This professionals' guide covers all the bases.Published by Urban Land Institute, tel. 1-202-624-7000/ 1-800-321-5011; email reliance@uli.org Assisted Living Strategies for Changing Markets The aging of the baby boomer generation will transform the senior housing industry. Look no further than this simple, smart analysis for cutting edge advice on strategy for the current and future marketplace. 50+ Marketing: Marketing, Communicating and Selling to the Over 50s Generations Business and industry worldwide is learning to pay attention to the mature market. What kind of messages does this demographic want to hear?Published by Palgrave Macmillan, 175 Fifth Avenue, New York NY, tel. 212-982-3900 or 1-800-221-7945 Rocking the Ages: The Yankelovich Report on Generational Marketing Thirty years of top research on the unifying characteristics of America's three major present generations is now available in book form.Published by HarperBusiness Through the Patient's Eyes: Understanding and Promoting Patient-Centered Care As baby boomers force the health care sector to embrace customer service, patient-centered care will become a priority. Learn what providers can do to enhance the patient's experience. When Generations Collide In today's work force, four generations work side-by-side – and sometimes collide. With the background to understand each, it is easier to relate to all. Putting Patients First: Designing and Practicing Patient-Centered Care As baby boomers become seniors, health care organizations that can practice and convey an ethic of grounded patient-centered care will emerge as leaders. This explication of the proven Planetree model gives industry professionals a head start.Published by Jossey-Bass Publishing, 1-877-762-2974, http://support.wiley.com After Fifty: Baby Boomers Will Redefine the Mature Market Explanation of what trends we can expect as baby boomers take over the mature market. Published by Paramount Market Publishing, 301 S. Geneva St. Suite 109, Ithaca, NY 14850, tel (607) 275 8100, jim@paramountbooks.com When Your Loved One Has Dementia: A Simple Guide for Caregivers A helpful guide for families and caregivers of people with dementia.Published by Johns Hopkins University Press; Local Agent: David Terry, Collins-Terry Associates, Oakland CA, tel. (510) 813 9854, dmterry@aol.com (128 pp; $35.00 hardcover $16.95 paperback) Humanistic Design of Assisted Living Design guidelines informed by consumer research.Published by Johns Hopkins University Press; Local Agent: David Terry, Collins-Terry Associates, Oakland CA, tel. (510) 813 9854, dmterry@aol.com (160 pp; $49.95) Marketing Strategies for the Mature Market An early overview of coming mature market trends and the best ways to tackle them. Published by Stewart, Tabori and Chang – imprint of Harry N. Abrams, Inc. 100 Fifth Avenue, New York, NY 10011, tel. (212) 206 7715 Get A Life: You Don't Need a Million to Retire Well (4th Edition) Learn how to structure a rewarding retirement whatever your resources.Published by nolo.com, 1-800-728-3555, 950 Parker Street, Berkeley CA, cs@nolo.com Silver Linings: Selling to the Expanding Mature Market An early but far-sighted look at the mature market's possibilities. The Family CFO: The Couple's Business Plan for Love and Money A guide to finance for couples, and a good starting point for planning retirement finances.Published by Rodale Press, 733 Third Avenue, 15th Flr., New York, NY 10017-3204; tel (212) 697 2040 The Future Me: Authoring the Second Half of Your Life A fascinating guide to redefining yourself as retirement approaches.Published by The Peter Pauper Press, 202 Mamaroneck Ave., Ste 400, White Plains, NY, tel. (914) 681 0144 or 1 800 833 2311 (ext. 207). Contact: John Hartley jhartley@peterpauper.com The New Politics of Old Age Policy A wealth of opinions, from numerous highly qualified contributors, on age-related policies and issues surrounding them.Published by Johns Hopkins University Press; Local Agent: David Terry, Collins-Terry Associates, Oakland CA, tel. (510) 813 9854, dmterry@aol.com (336 pp; $58 hardcover $22.95 paperback) The New Retirement: The Ultimate Guide to the Rest of Your Life A very popular release on the joys of retirement redefined.Published by Rodale Press, 733 Third Avenue, 15th Flr., New York, NY 10017-3204; tel (212) 697 2040 The Social Psychology of Consumer Behavior (Applying Social Psychology) Valuable, psychology-grounded insights on consumer decision-making processes. The Anatomy of Buzz: How to Create Word of Mouth Marketing Tips on making word of mouth work as your company's marketing tool. Published by Currency, ddaypub@randomhouse.com Overpromise and Overdeliver: The Secrets of Unshakable Customer Loyalty Tips on building customer loyalty, an important skill when dealing with mature consumers. Published by Portfolio, imprint of Penguin: will.weisser@us.penguingroup.com The Baby Boomer Body Book: The Complete Health Reference for Our Generation Information on one of the topics most important to the baby boomer generation. Published by Sourcebooks, Inc., Napierville, IL 60563, tel. 1-800-43-BRIGHT, info@sourcebooks.com Longevity Revolution: As Boomers Become Elders A look at the changes our aging population will bring. Published by Berkeley Hills Books, Albany, CA, tel. 510-559-8650, general email rob@berkeleyhills.com, marketing email orders@berkeleyhills.com Marketing to the Mindset of Boomers and Their Elders A detailed guide to understanding the minds of today's mature consumers Published by Paramount Market Publishing, Inc., Ithaca NY, tel. toll free 1-888-787-8100, or 1-607-275-8100, jim@paramountbooks.com ($49.95 on amazon.com) Retire on Less Than You Think: The New York Times Guide Advice on independently assessing and planning for your individual retirement needs. Published by Times Books, division of Henry Holt and Co., NY, tel. (212) 886-9200, publicity@hholt.com Older Americans:A Changing Market (4th edition) A detailed guide to understanding the minds of today's mature consumers. Published by New Strategist Publications, . P.O. Box 242 . Ithaca, NY 14850 . Call: 800-848-0842 (607) 273-0913 Fax: 607-277-5009 Retirement Bible As its title suggests, an ultimate guide to planning for retirement. Published by Wiley, Trade & Reseller Accounts Customer Care Center: 1-800-225-5945 custserv@wiley.com The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth" Tips on making word of mouth work as your company's marketing tool. Published by Amacom, 1601 Broadway New York, NY 10019 Where Do Seniors Go When They Go Online? Targeted online marketing to seniors is becoming more worthwhile as seniors log on in greater numbers. This guide gives you a great snapshot of where they're going when they get online. Published by 300incredible.com, Leebow@300incredible.com, 1-800-909-6505 Ageless: Take Control of Your Age and Stay Youthful for Life Baby boomers are determined both to stay healthy and to exercise as much control as possible over their own fate. Appealing to both these drives, this book preaches the message that the aging process is far from being completely intractable. Published by Rodale Books, New York, tel. 212-697-2040, info@rodale.com Aging Well: Surprising Guideposts to a Happier Life from the Landmark Harvard Study of Adult Development As the nation's population ages, more attention is being paid to the aging process and what it means. This very human portrait by the director of a massive Harvard study offers many insights. Published by Little Brown, publicity@littlebrown.com Aging With Grace: What the Nun Study Teaches Us About Leading Longer, Healthier, and More Meaningful Lives How much control can we exercise over our own aging process? A fascinating study gives us reason to hope it's largely down to lifestyle and attitude. Published by Bantam, bdpublicity@randomhouse.com Breaking the Rules of Aging Famously ready to question authority, baby boomers will welcome this book from an "insider" – medical doctor and geriatric health specialist Dr. David Lipschitz – in its questioning of conventional medical wisdom for aging person. Published by Lifeline Press (division of Regnery, D.C., tel. 202-216-0600); lifeline_traderep@regnery.com The Creative Age: Awakening Human Potential in the Second Half of Life Creativity is one of the best ways to enrich life at any age. By some calculations, old age may be the zenith of creative capacity. Published by Perennial Currents, imprint of HarperCollins- HarperCollins Permissions line: (212) 207-7534 Living to 100: Lessons in Living to Your Maximum Potential at Any What can the "oldest old" teach us? This inspiring book shows us why the prospect of advanced age may not be dire as we think. Published by Basic Books, NY, tel. 212-340-8100 Investing in Your Health: Successful Aging Through Fitness and Nutrition This book appeals to the goal-oriented mindset of health-conscious baby boomers. With a moderate investment of 20-30 minutes, five days a week, they can watch their health and fitness reach a satisfactory standard. Published by Nova Science Publishers, Commack NY tel. 631-424-6682, email novascience@earthlink.net Successful Aging Not ones to sit back and let things happen, the message offered by this book and its research is just what baby boomers want to hear. Published by Random House Bantam Dell, bdpublicity@randomhouse.com The Baby Boomers' Guide to Living Forever Is it possible to live forever? Not yet, perhaps, but with the right information you might live long enough to see the day. Published by The Hubristic Press. Contact author through Frontier Medical Institute: Call (303) 233-4247 or toll-free (877) 548-4387, to schedule an appointment or for more information. Bridging the Boomer-Xer Gap: Creating Authentic Teams for High Performance at Work What defines the baby boomers or generation x can be examined by watching them in action in the workplace. Published by Davies-Black Publishing Tel: (650) 969-8901 Connecting Generations: The Sourcebook for a New Workplace Today's workplace is a multi-generational melting pot. This guide enables managers and outsiders to discern the differences between baby boomers, generation xers and others and find a path towards conflict resolution. Published by Crisp/Course Technology. Contact the author through Generations at Work, tel. 940-761-1306, ClaireRaines@aol.com, DTHMagic@aol.com Boomers, Xers and Other Strangers: Understanding the Generational Differences That Divide Us Where do generations get their defining qualities? More differences than we may imagine are actually generational, and can be resolved through understanding. Published by Focus on the Family Publishing, 1-800-A-FAMILY or 1-719-531-3100 Generations: The History of America's Future, 1584 to 2069 There is a widespread assumption that the baby boomer generation is unique – but does that perception come from a lens that's too narrow? Looking to history, this book presents an alternative view.Published by Perennial, a division of Harper Collins Generations at Work Homes are not the only place where generations clash. Read this specifics-rich book to see how they mix when they're at work. Published by AMACOM, American Marketing Association's publishing division: 1-800-714-6395, pubs_cust_serv@amanet.org: 518-891-3653 Boomer Nation: The Largest and Richest Generation Ever, and How it Changed America The baby boomer generation defined the ‘60s in our nation. Here, the views of six prominent, individual boomers open up a broad view of the generation and its impact on today's America.Published by Free Press, New York, tel. 1-800-323-7445 Managing the Generation Mix: From Collision to Collaboration The forgotten diversity issue in today's workplace is mixing generations. Attendant difficulties reflect the way whole organizations are evolving.Published by the Human Resource Development Press, Inc., Amherst MA 1-800-822-2801 or 413-253-3488, info@hrdpress.com Customer Service in Health Care Surveys have shown that baby boomers expect quality customer service to be practiced in the health care industry just as in retail. As boomers become seniors it will be increasingly necessary to understand patient satisfaction at the grassroots level. Senior Living Communities: Operations Management and Marketing for Assisted Living, Congregate, and Continuing Care Retirement Communities From an experienced manager of senior living communities comes this hands-on approach to answering growing market demands.Published by Johns Hopkins University Press, Baltimore 1-410-516-6900 Seniors' Housing and Care Facilities: Development, Business, and Operations The structures, procedures and red tape involved in running senior housing facilties can be daunting. Get a guided tour of the intricacies from this volume by an attorney with vast specific experience in the field.Published by Urban Land Institute, tel. 1-202-624-7000/ 1-800-321-5011; email reliance@uli.org 500 Tips for Coping With Chronic Illness Published by Robert D. Reed Publishers, Oregon tel. 541-347-9882, email 4bobreed@msn.com As the nation's senior population grows, so – it is projected – will instances of chronic illness. From getting good nutrition to earning extra money, this book touches on everything sufferers and their loved ones want to know. The Value of Marketing for Long-Term Customer Relationships Studies show it's keeping existing customers, not attracting new ones, that helps your business most. Are you doing enough to encourage loyalty? Advances in Senior Assisted Living Assisted living is one of the fastest-growing types of senior living facility, quite possibly because of the balance it strikes between autonomy and assistance for residents. In this well-researched volume, experts tell us how such facilities can be designed, planned and operated to build on their strengths. Published by Johns Hopkins University Press, Phone: (410) 516-6900 Building Basics for Senior Living With senior living facilities proliferating across the country, no company involved in the planning or design of new communities should overlook the essential rundown of design options offered here. Published by Wiley, Indianapolis 1-877-762-2974 Managing Patient Expectations: The Art of Finding and Keeping Loyal Patients Prioritizing a culture of quality customer service is the best way to build lasting patient-provider relatioinships. Learn effective techniques for developing this culture with this widely lauded guide. Published by Jossey-Bass Publishing, 1-877-762-2974, http://support.wiley.com Strength Training Past Fifty (Ageless Athlete Series) The fitness market is changing, as seniors seek to maintain physical conditioning. This book helps professionals keep up by familiarizing them with the specific needs of seniors undertaking strength training. Published by Human Kinetics Publishers, info@hkusa.comTel. 1-800-747-4457 Gracious Spaces Written to provoke thought as well as design innovation, this guide to designing attractive accessible housing is a timely resource. As the growing senior living market demands convenience as well as aesthetic value, its principles will serve designers and builders well. Published by McGraw-Hill Professional, tel. 1-877-833-5524pbg.ecommerce_custserv@mcgraw-hill.com Total Customer Satisfaction: A Comprehensive Approach for Health Care Providers The health care industry is experiencing a pendulum shift towards customer-based service. How can professionals raise the bar? Published by Jossey-Bass Publishing, 1-877-762-2974, http://support.wiley.com Achieving Service Excellence: Strategies for Healthcare Professionals involved in the health care industry must regroup to meet new standards in customer service. This practical guide envisions an exhaustive strategy to bring this aim into focus. Published by the Health Administration Press, American College of Healthcare Executives, Chicago, tel. 312-424-2800 Fitness Over Fifty: An Exercise Guide from the National Insitute on Aging Understand the basics of senior fitness safety, strategy and motivation with this authoritative guide. Published by W.W. Norton & Company, New York, Tel. 212-354-5500 Tales From Rhapsody Home: Or, What They Don't Tell You About Senior Living What's it like to exist in senior communities? This lively account by a real-life 92-year-old is a rare glimpse into the reality of the senior living experience. Published by Algonquin Books, Chapel Hill dialogue@algonquin.com Assisted Living Housing for the Elderly: Design Innovations from the United States and Europe Victor Regnier authored this guide to assisted living design over a decade ago, but its considerable information and nuanced ideas remain pertinent to professionals in the field. Published by Van Nostrand Reinhold, 115 Fifth Avenue New York NY Why People Buy Not all clients are created equal. Everyone has a particular pace with which the seller must fall into step in order to communicate. Published by Standel Publishing, Laguna Hills CA 1-800-858-4332 Customer Experience Management: A Revolutionary Approach to Connecting With Your Customers Today's market is more than ever driven by customer satisfaction. Customer Experience Management, a comprehensive new model, emphasizes the importance of meaningful business-client connections at every step of the way. Published by Wiley, tel 1-877-762-2974 Emotional Branding: The New Paradigm For Connecting Brands to People Savvy consumers are cynical about the old kind of marketing. Emotional branding is the best hope for marketers who want to cut through the noise and deliver strong, effective messages to target markets. Published by Watson-Guptill Publications, phone 1-800-ART-TIPS (1-800-278-8477) e-mail info@watsonguptill.com Good to Great: Why Some Companies Make the Leap And Others Don't Good is the enemy of great, writes Jim Collins. Which do you want for your company and how can you make the leap? Published by HarperBusiness How Customers Think: Essential Insights into the Mind of the Market 80% of new products underperform or fold in the six months following their launch. Find out how to plumb the depths of consumers' unconscious minds and mean more to your target market. Published by Harvard Business School Press 800) 988-0886 or (617) 783-7500 - Corpcustserv@hbsp.harvard.edu How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients Want to understand the secrets of business figures who make things happen? This punchy, common-sense volume tells you all you need to know. Published by Hyperion: Mike Rentas, Hyperion Special Markets, New York, NY 10023, 212-456-0133 or 212-456-0165 Mass Influence: Seven New Rules of Marketing to Today's Consumer Everything old is new again find out how mass marketing can (and should) be reinvented to appeal to today's dominant affluent consumer. Published by Harvard Business School Press, corpcustserv@hbsp.harvard.edu Why We Buy: The Science of Shopping Even the way shoppers move through a store can be analyzed to identify patterns of behavior. Read about 20 years of hands-on research, translated into the best tactics for upping retail sales. Published by Simon & Schuster, Corporate or business related sales: 1-800-456-6798 Selling the Invisible: A Field Guide to Modern Marketing The market has changed, and so has the consumer. Many products are intangible, and many consumers are basing spending decisions on intangible, relationship-based factors. This groundbreaking book explains how marketers can adapt. Published by Warner Business Books, tel. 800-759-0190 Emotional Branding: How Successful Brands Gain the Irrational Edge Old ways of marketing are increasingly ineffective for reaching today's savvy, cynical consumer. Emotional branding gives marketers their chance to cut through the noise and deliver strong, effective messages to target markets. Published by Crown Business, Random House Customer Service at 1-800-733-3000 or 1-800-726-0600. The Tipping Point: How Little Things Can Make a Big Difference How can big movements happen from small beginnings? Read this guide to understand the pivotal role deft touches play. Published by Little, Brown & Co, Time Warner 800-759-0190, cust.service@twbg.com Purple Cow: Transform Your Business By Being Remarkable Forget shortcuts to marketing success you must offer something remarkable to hit your market targets. See how some companies stand out and finish way ahead. Published by Portfolio Hardcover, Unleashing the Ideavirus When is a virus a good thing? When it is the model for spreading your ideas and reaching your target market. Published by Hyperion: Mike Rentas, Hyperion Special Markets, New York, NY 10023, 212-456-0133 or 212-456-0165 Why People Buy Things They Don't Need To target the luxury market, ask first why they want what they buy. This book identifies the five types of luxury spenders and the fourteen ways they justify their purchases. Published by Dearborn Trade, Kaplan Professional, Chicago Phone: 800-245-BOOK (2665) Why People Don't Buy Things: Five Proven Steps to Connect With Your Customers and Dramatically Increase Your Sales Remove the obstacles to achieving sales and you will reach your sales goals. Learn about the three basic buyer profiles, and how each should be approached to get the most positive response. Published by Perseus Books, tel. 1-800-371-1669, email perseus.orders@perseusbooks.com Balsamic Dreams: A Short But Self-Important History of the Baby Boomer Generation What are baby boomers really like? This apparently light-hearted attack on "the me generation" by one of their own in fact offers a wide array of thoughts to ponder. Published by Henry Holt & Company, tel. 212-886-9200, publicity@hholt.com A Boomer's Guide To Grandparenting As they've moved through life, the baby boomers have left no stereotype untransformed. They are breaking the grandparent mould with particular relish. Published by Andrews McMeel Publishing, Toll-free: 1-800-943-9839; marketing@amuniversal.com Boomer's Guide to Dating (Again) Published by Alpha Books, imprint of Penguin (317) 428-3504 Companies that want to understand the baby boomer market must perceive it in terms of valid life stages. For many baby boomers, senior dating is a reality. The Baby Boomers' Guide to Healthy Aging Published by Robert D. Reed Publishers, Oregon tel. 541-347-9882, email 4bobreed@msn.com Why do people lose energy as they get older? How do diseases strike? Take a fascinating trip into the human body and learn how to help your health from the inside out. The Baby Boomer's Guide to a Successful Job Search Published by Authorhouse, tel. 888.519.5121 Baby boomers are well-established in middle age – and probably never expected to face a new job search at this stage in life. But times have changed and the boomers like to buck expectations. This book lends support and advice for the mature jobseeker. Celebrating the Rest of Your Life: A Baby Boomer's Guide to Spirituality Published by Augsburg Books, 1-800-328-4648 The baby boomers were famed for their youthful quests for meaning. As they near old age, spirituality writer David Yount considers the importance of integrating mind and spirit. Dating After 50: Negotiating the Minefields of Mid-Life Romance Published by Quill Driver Books/ Word Dancer Press, tel. 559-876-2170 /800-497-4909 • info@quilldriverbooks.com. The prospect of dating and new relationships can be particularly daunting to the middle-aged single. This book offers sound advice on everything from meeting to breaking up gracefully. Another Chance for Love: Finding a Partner in Later Life Published by Adams Media, deskcopies@adamsmedia.com There are 35 million 40+ singles in North America. This book shines light on the dilemmas they face and how they can ensure fulfilling lives. Find the Love of Your Life After 50! Many 50+ women find themselves alone and, though open to relationships, they may lack the optimal attitude for forming good ones. This book shines light on the dilemmas they face and how the path might be made easier. Published by Writers' Collective, tel. 401.537.9175 info@writerscollective.org The Joy of Selling: Breakthrough Ideas that Lead to Success in Sales Published by Robert D. Reed Publishers, Oregon tel. 541-347-9882, email 4bobreed@msn.com Are your sales figures lacklustre? That's probably because your sales pitch is, too. A dynamic market calls for enlivened selling; this book tells you how to rev up your revenue with the right moves. 50 Things Every Marketer Needs to Know About Boomers Over 50 Published by The Boomer Project, tel. 804-690-4837 ($50) Without a clear understanding of their target, marketers can't communicate effectively. As the baby boomer brings increasing weight to the mature market, this report offers a set of facts to which every marketing professional will want access. The Unofficial Guide to Dating, Again Mature adults may find themselves re-entering the dating scene for a variety of reasons. This street-smart guide presents them with the real story of what they'll encounter, and in the process provides a realistic portrait of today's diversified senior lifestyles. Published by Wiley, tel. (877) 762-2974 Middle Aged and Dating Again Published by Morris Publishing, tel 1-800-650-7888, email publish@morrispublishing.com Abandoned by his wife, determined to rebound, Tom Blake penned this amusing and encouraging book about his experiences looking for love again. 50 Things Every Travel Marketer Needs to Know About Boomers Over 50 Published by The Boomer Project, tel. 804-690-4837 info@boomerproject.com ($50) Baby boomers are top spenders in the travel and tourism sector. Don't miss out on a golden opportunity – read this report for a smart synthesis of stats on the boomers and specific opportunities for the travel industry. 50 Things Every Retailer Needs to Know About Boomers Over 50 Published by The Boomer Project, tel. 804-690-4837 ($50) Baby boomers mean booming business for retailers. Without a clear understanding of their target, however, retailers can't fit strategy to the consumer. This report lets retailers in on the 50 ways boomer trends will affect them. 50 Things Every Sales Executive Needs to Know About Boomers Over 50 Published by The Boomer Project, tel. 804-690-4837 ($50) Baby boomers can mean booming business – but companies need to understand their target clients to translate opportunities into success. This report specifically geared towards sales executives helps them understand the best strategies for boosting boomer buying. Live to Be 100+: Healthy Choices for Maximizing Your Life Published by Robert D. Reed Publishers, Oregon tel. 541-347-9882, email 4bobreed@msn.com Baby boomers are looking for the best ways to fend off the ill effects of aging. This book – which discusses how to lengthen lifespan, improve health, lose weight without dieting, and maximize energy – is sure to grab their attention. Retro Boomers: A Lifestyle Transition Guide For Baby Boomers Published by Behr Publishing – owned by author. Baby boomers' desire to be active in their later years might be the best news society's had in a long time. Find out more with Timothy Behr's imaginative and practical guide. A Clear Eye for Branding Successful branding means staying abreast of new consumer attitudes and shifts in your target market. Let Tom Asacker's fresh thinking renew your branding vision. The Whole Enchilada: Hispanic Marketing 101 Are you ready to target the Hispanic market? As the size, influence and spending power of this population expands, more businesses are recognizing a need for resources that will clue them into the right tools for reaching this demographic. Juan Faura's advice is at once basic and thorough. A Knight's Code of Business: How to Achieve Character and Competence in the Corporate World The Enron scandal and similar events helped push "moral values" to the forefront of the 2004 election agenda. Yet few people in the business world, much less outside it, possess a working knowledge of morality in the corporate context. What principles guide the Knight's Code of Business? India Business Paramount PublishingIndia, with a population now in excess of 1 billion and a burgeoning GNP, represents an emerging market almost beyond reckoning. Get educated on marketing strategy needed to win a valuable customer base in this fascinating nation. Marketing Insights to Help Your Business Grow Small businesses, and the enterprising people who run them, are a big part of what makes America great. But there's no room for sentimentality if you want to succeed in a business world more competitive than ever before. Benefit from expert advice and give yourself the edge. Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews Focus groups are one of the best tools available to marketers – but are you getting the most out of your time with respondents? This guide shows moderators how to turn good sessions into great ones and get more information, ounce for ounce. Beyond Bodegas: Developing a Retail Relationship with Hispanic Customers Hispanics represent a culturally distinct and fast-growing segment of the overall U.S. population. Are you retailing in a heavily Hispanic region or neighborhood? If so, does your business strategy reflect the qualities and tendencies of Hispanic customers? Let this highly focused guide be your reference. Paramount Publishing Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business Dearborn Trade, Chicago Phone: 800-245-BOOK (2665)Consumers are increasingly weary of branding conceived in boardrooms. Resonant messages can still be transmitted, however – just talk to the right customers. Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force Dearborn Trade, Chicago Phone: 800-245-BOOK (2665) Targeted marketing is hard enough – why not let your customers target each other? With a forward-thinking approach emphasizing openness and communication, this book instructs you on building a near-fanatical customer base. EVEolution: The Eight Truths of Marketing to Women Gone are the days when men ruled the majority of household purse strings. With women making most spending decisions these days, a re-thinking of marketing strategy is long past due. Here, a big-thinking futurist shares a new game plan. Hyperion Books, trade sales department at (212) 522-8700 The 25 Strategies That Will Boost Your Sales Today! Published by Adams Media, Phone: 508-427-7100 Are your sales figures lacklustre? That's probably because your strategies are lacking something, too. A dynamic market calls for enlivened selling – this book enthusiastically offers you the advice you need to rejuvenate your methods for increased sales. The Mirrored Window: Focus Groups from a Moderator's Point of View Paramount Publishing Few tools serve marketers needs with the precision focus groups afford – but are you getting the most out of your time with respondents? Here, an expert offers moderators her valuable advice on getting the most out of focus groups, whether you're a novice or veteran. How to Sell More Stuff!: Promotional Marketing That Really Works Dearborn Trade, Chicago Phone: 800-245-BOOK (2665) This book promises not to bore you or waste your time with "theory, graphs, irrelevant industry figures" or any other filler. Instead, the author offers wall-to-wall ideas on the marketing strategies that can transform your sales results. The Kids Market: Myths and Realities Paramount Publishing Kids are rarely rolling in disposable income, but they know what they want – and adults pay attention. The kids market is outstandingly trend-driven, and marketers must understand its dynamics to benefit from its big turnover . Learn top tips from the "godfather of kids marketing" and join the gravy train. The Power of Promotional Marketing Published by Blaise Drake & Co. Inc., tel. 1-800-494-2721 The power of promotional products, say Maria Carlton and David Blaise, comes from their ability to get an effective, targeted marketing message in front of exactly the prospects and clients you want to target. Here they motivate and entice readers with "the four factors of successful promotions" and many more great tips. Don't Think Pink: What Really Makes Women Buy – and How to Increase Your Share of This Crucial Market Published by AMACOM, tel 212-586-8100 With women heading some 40% of American households, and making upwards of 80% of household spending decisions, it's high time marketing strategy came designed for a female target market. Forget the stereotypes, learn to speak to women's real interests – and watch your business grow. The Ultimate Marketing Plan Published by Adams Media, Phone: 508-427-7100 How often does a book come along with the full complement of tools you need to hone your marketing strategy? This one tells you how to discern your most marketable competitive edge, translate it into a powerful message, and deliver it to the right target market. Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment Dearborn Trade, Chicago Phone: 800-245-BOOK (2665) These days, many women are walking around with a "big fat wallet" representing most of their household wealth. Women, in other words, are in charge of most purchasing decisions – but few marketers are competently aiming for this top target market. Learn how to meet the challenge with a pointed marketing strategy. Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age Published by Amacom, tel. 212-586-8100 How can wireless technology help you stay on top in today's marketplace? Let Rick Mathieson count the ways, in this handy guide written especially for readers not technologically oriented. Creating and Dominating New Markets Published by Amacom, tel. 212-586-8100 The surest way of getting your market share has always been ensuring there's no one to share it with. In a world where it sometimes seems there's nothing left to invent, Peter Meyer encourages you to create your own market. Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns Published by Amacom, tel. 212-586-8100 Online marketing tends to amplify the din of today's clamoring brands. Invest the time to understand e-mail marketing as few others do and your leading edge can boost sales through high volume, one-on-one exposure. Conquering Consumerspace: Marketing Strategies for a Branded World Published by Amacom, tel. 212-586-8100 How does a company establish its territory in the overcrowded realm of consumerspace? It's hard to beat partnering with consumers to deliver exactly what your target market wants. Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds Published by Amacom, tel. 212-586-8100 How can companies achieve staying power in today's ever more fast-paced and unforgiving marketplace? Be sure your brand stays resolutely in consumers' minds. Karen Post shows you how to make an indelible impression. Secret Service: Hidden Systems That Deliver Unforgettable Customer Service Published by Amacom, tel. 212-586-8100 The secret to great customer service and relationships often lies, indeed, in hidden touches. Join John DiJulius as he dissects the steps of the "Customer Service Cycle" to bring the right strokes into focus. Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position Published by Amacom, tel. 212-586-8100 Writers sometimes suffer from writers' block; it makes sense that marketers and branding specialists might face similar creative doldrums. With solutions to the 22 most pressing problems brand managers face, this treasure trove of techniques and ideas is sure to get the juices flowing. The Loyalty Advantage: Essential Steps to Energize Your Company, Your Customers, Your Brand Published by Amacom, tel. 212-586-8100 By fostering employee commitment and loyalty, companies can inject their customer service with a great boost of positive energy. Though this idea is catching on somewhat, Diane Michonski Durkin has written one of the few books designed to help companies put the concept in play. The Marketing Plan: How to Prepare and Implement it (3rd Ed.) Published by Amacom, tel. 212-586-8100 Despite the recent proliferation of marketing titles and seminars, few sources of information provide a full complement of tools to hone your marketing strategy. With this comprehensive guide, William M. Luther hands you all you need to develop and deploy the plan you want. Winning Behavior: What the Smartest, Most Successful Companies do Differently Published by Amacom, tel. 212-586-8100 In a marketplace where clones and gimmicks proliferate, how can committed companies carve a niche that will endure through passing trends? Don't settle for shortcuts – change and regulate the very way your company relates to customers using four paths to "behavioral differentiation." Get Clients Now! A 28-Day Marketing Program for Professionals and Consultants Published by American Marketing Association, tel 1-312-542-9000 Think a re-vamped marketing strategy is too costly and time-consuming? Check out this comprehensive "recipe" for success and you may be convinced otherwise. 1001 Ways to Market Your Services: For People Who Hate to Sell Published by McGraw-Hill, Phone: 1-877-833-5524 For those reluctantly confronting the sales and marketing challenge, Rick Crandall presents an easy-to-stomach guide. Learn a wealth about marketing strategy from a professional who understands not everyone is born to sell. The Best Home Businesses for People 50+ Published by Tarcher, (212) 366-2636 Baby boomers will soon be retiring in huge numbers – but they are refusing to go quietly. Already major buyers of self-employment handbooks, the boomers will love this guide that's geared especially to address their entrepreneurial concerns. A Crash Course in Marketing Published by Adams Media, Phone: 508-427-7100 What does it take to market successfully in a world full of jaded consumers? David H. Bangs and Andi Axman here give you a couple hundred of their top tips for staying afloat in the stormy waters. E2: Using the Power of Ethics and Etiquette in American Business Published by Entrepreneur Press, tel. 1-800-462-6420 Enron and other corporate scandals have brought business ethics to the fore of public consciousness in recent years. Harrowing tales of sexual harassment and office bullying have made professional behavior a hot-button topic. Here, a believer in old-fashioned good behavior helps traumatized business proceed with caution. Getting Business to Come to You Published by Tarcher, (212) 366-2636 In a multi-media world full of jaded consumers, the best way to find clients is to help them find you. With numerous proven tips on marketing strategy, Paul Edwards shows you how to let your customers do the walking. Guerrilla Marketing in 30 Days Published by Entrepreneur Press, tel. 1-800-462-6420 As marketing fatigue sets in among modern consumers, new strategies like "guerrilla marketing" aim to change the way businesses fight for custom. Time is of the essence; arm yourself with the newest tactics efficiently by checking out this new release from the top authorities on guerrilla marketing. Niche And Grow Rich Published by Entrepreneur Press, tel. 1-800-462-6420 Why struggle for your market share when you can have a market all to yourself? This exciting book showers readers with advice on the way to find a comfortable, vibrant niche. Brand Medicine: The Role of Branding in the Pharmaceutical Industry Branding has been around for centuries, and it's going to shape the future of the pharmaceutical industry, submit Tom Blackett and Rebecca Robins in their topical book. Published by Palgrave Macmillan, Tel: 212-982-3900 or 800-221-7945 Pharmaceutical Marketing: Principles, Environment, and Practice Though sometimes controversial and frequently misunderstood, pharmaceutical marketing has become a fixed reality in the health and medicine marketplace. Successful companies will be those that embrace the challenge of getting the word out to consumers. Published by Haworth Press, tel. 1-800-429-6784, getinfo@haworthpress.com Marketing and Planning for the Pharmaceutical Industry The pharmaceutical industry is awash in opportunities waiting to be seized. This hefty text on planning marketing helps companies utilize all advantages for maximum advantage. Published by Gower Publishing, (UK) 011-44-1252 331 551, email info@gowerpub.com Pharmaceutical Marketing: Principles and Issues in a New Era Much is changing in the world of health care and pharmaceuticals. To be prepared, companies must consider how their marketing will match changes in the public sphere. Published by: Crc Pr I Llc. Essentials of Health Care Marketing No longer can we question the relevance of marketing to the health care industry. This graduate-level textbook instructs students and seasoned professionals alike in the techniques necessary to impress the new, choosy health care consumer.Published by Jones & Bartlett Publishers, info@jbpub.com , Toll free: (800) 832-0034 Switchboard (978) 443-5000 Branding Health Services: Defining Yourself in the Marketplace Consumers, it's been well documented, have strong attachments to brands. With the health care market increasingly dominated by consumer demands, it's time for health care companies to consider how brand recognition can build business. This book points the way. Published by Jones & Bartlett Publishers, info@jbpub.com, Toll free:(800) 832-0034 Switchboard: (978) 443-5000 Pharmaceutical Marketing in the 21st Century Looking ahead to the 21st century, it can't be denied that demographic and technological trends will shift demands on the pharmaceutical industry. This book of essays guides industry professionals towards the best tactics for meeting the new demands of marketing. Published by Haworth Press, tel. 1-800-429-6784, getinfo@haworthpress.com The Rapture of Maturity: A Legacy of Lifelong Learning This book is especially intended as a discussion on wise living, generational understanding and social responsibility for the middle aged and those passing the half-century mark. Its outstanding quality and insights, however, make it a highly instructive read for those seeking a better understanding of intelligent baby boomers and their perspective at this life stage. Published by: Autodidactic Press, tel. 907-376-2932, email info@autodidactic.com Presentation Planning and Media Relations for the Pharmaceutical Industry For professionals in the pharmaceutical industry, the ability to present information and handle media relations adeptly are part of good marketing. This one-of-a-kind book focuses on the exact skills needed to perform the job smoothly. Published by Urch Publishing, tel (UK) 011-44-207 060 1099 A Great Report: From Beatles to Botox, a US Baby Boomer Market Study Packaged Facts, 38 East 29th Street, 6th Floor, New York, NY 10016 Tel. 800 298 5294 / 212 807 2661 ($3,000 from their website, a division of marketresearch.com) Two Studies: Baby Boomer and Their Parents Authored/published by: Center for Mature Consumer Studies, Robinson College of Business, Georgia State University, University Plaza, Atlanta GA 30303. Tel: Dept. of Marketing, (404) 651 2740, Director George P. Moschis (404) 651 4177, Assoc. Director Dr. Carolyn Curasi (404) 651 1978. Each study is $200. Marketing Cosmetics: Anti-Aging Products and the US Market Packaged Facts, 38 East 29th Street, 6th Floor, New York, NY 10016 Tel. 800 298 5294 / 212 807 2661 ($2,500 from their website, a division of marketresearch.com) Fear of Aging and Consumer Spending Authored/ published by: Datamonitor, 245 5th Ave, 4th Floor, New York NY 10016, tel. (212) 686 7400, usinfo@datamonitor.com (Report costs $5695 through distributors Global Information Inc.) The US Market for 55+ Attitudes and Lifestyles in the New Retirement Paradigm A 233-page report on the attitudes and lifestyles that will re-define retirement.Packaged Facts, 38 East 29th Street, 6th Floor, New York, NY 10016 Tel. 800 298 5294 / 212 807 2661 ($3,500 from their website, a division of marketresearch.com) Mature Americans and Technology A study into the use of technology among Americans over 50. Published by BuzzBack LLC, 36 West 44th Street New York, tel. (646) 519 8010/ 1-800 481 0878, info@buzzback.com (report $250 on marketresearch.com) Over-40's Consumer: Market Assessment 2002 A recent, detailed profile of the current mature market from a UK perspective. Published by Key Note Publications, an ICC Group Company; ICC information Ltd, Hampton, Middlesex UK tel 011-44-208-481-8847, email ipdatasupport@icc.co.uk (price on marketresearch.com, $1500.00) Baby Boomers in Luxury: Marketing Life's Little Extras Baby boomers love their luxuries. This report by luxury specialists Unity Marketing traces luxury spending to help you access demand. Published by Unity Marketing, 188 Cocalico Creek Road, Stevens, PA 17578 – tel. 717 336 1600, pam@unitymarketingonline.com ($2,250) Healthy Baby Boomers Drive Anti-Aging Marketing Charge Baby boomers' health and body awareness is persisting into their advanced years, brightening the fortunes of the anti-aging sector. Consider the best prospects for both to shape your business strategy. Published by FIND/SVP, New York, tel. 212-645-4500, contact@findsvp.com Marketing to Baby Boomers: Avoiding the Pitfalls No business can afford to ignore or misinterpret the needs of this trillion-dollar market. This report offers facts and cautions to guide you past the pitfalls. Published by FIND/SVP, New York, tel 212-645-4500, contact@findsvp.com ($495) Boomers and Beyond: Marketing Food to the Over-Fifties Trade insiders' tips on food and the boomer consumer. U.S. Consumers Over 55 A 233-page report on the attitudes and lifestyles that will re-define retirement. Packaged Facts, 38 East 29th Street, 6th Floor, New York, NY 10016 Tel. 800 298 5294 / 212 807 2661 ($3,500 from their website, a division of marketresearch.com) Beatles to Botox Study A 252-page report on the market characteristics of the generation that keeps reinventing itself. Packaged Facts, 38 East 29th Street, 6th Floor, New York, NY 10016 Tel. 800 298 5294 / 212 807 2661 ($3,000 from their website, a division of marketresearch.com) Studies on Baby Boomers and Their Parents Two reports contrasting characteristics of the boomer market with the generation of consumers that went before. Authored/published by: Center for Mature Consumer Studies, Robinson College of Business, Georgia State University, University Plaza, Atlanta GA 30303. Tel: Dept. of Marketing, (404) 651 2740, Director George P. Moschis (404) 651 4177, Assoc. Director Dr. Carolyn Curasi (404) 651 1978. Each study is $200. Cosmetics, Anti-Aging Products and the U.S. Market A 160-page report on one of the biggest growth industries for an aging population: youth-enhancement. Packaged Facts, 38 East 29th Street, 6th Floor, New York, NY 10016 Tel. 800 298 5294 / 212 807 2661 ($2,500 from their website, a division of marketresearch.com) Fear of Aging: Datamonitor-NCI Study, 2003 An international report on attitudes towards aging and how life events mold consumer spending. Authored/ published by: Datamonitor, 245 5th Ave, 4th Floor, New York NY 10016, tel. (212) 686 7400, usinfo@datamonitor.com (Report costs $5695 through distributors Global Information Inc.) The U.S. Affluent Market: The New Luxury Consumer Published by Packaged Facts, NY tel. 1-800-298-5294/ 212-07-2661 ($3500) Who do we target when we target the affluent market? What products do these people want? Find out all the answers in this comprehensive U.S. market report. Domestic Travel Market Report, 2004 Edition Published by Travel Industry Association of America, feedback@tia.org , tel. 202.408.8422 Baby boomers are dominating the attentions of most U.S. markets, and with good reason. As this report shows, they are travelling more often and spending more per trip than other age groups. Report – Gaining Competitive Advantage in Pharmaceutical Markets Intense competition is now par for the course in pharmaceutical markets. This extensive report from Datamonitor provides companies with some of the most up-to-date, detailed information they will find on the best ways of getting ahead in today's environment. Published by Datamonitor, 212 686 7400 usinfo@datamonitor.com, $1,900.00 Pharmaceutical Packaging and Labelling: New Techniques and Market Trends The demand for pharmaceutical packaging and labelling has skyrocketed in recent years with the push towards pharmaceutical marketing generally. This indispensable report from Visiongain gives companies the tools to gauge their place in the market, and what techniques will serve their purposes best in various world markets. Published by Visiongain, info@visiongain.com , tel (UK) 0044-208 7676711, cost $2,429.00 Direct-to-consumer Pharmaceutical Websites: Strategies to Reach US Consumers Marketing pharmaceuticals has become a big, important business in itself. Online pharmaceutical marketing involves its own set of skills and considerations, all explored thoroughly in this Datamonitor report. Published by Datamonitor, 212 686 7400 usinfo@datamonitor.com, $1,900.00 Principles for Effective Online Pharmaceutical Marketing Online marketing represents a unique opportunity for pharmaceutical companies. Put yourself ahead on the road to effectively reaching target market consumers with this report, which lends step-by-step guidance based on proven market cases. Published by Urch Publishing, tel (UK) 011-44-207 060 1099 Customer-Driven Pharmaceutical Marketing As the boomers make up a greater and greater proportion of doctors' visits, their characteristic curiosity and demanding consumer behaviours are changing the way health care works. This report from Urch Publishing looks to the future, breaking down the essence and import of customer-driven pharmaceutical marketing. Published by Urch Publishing, tel (UK) 011-44-207 060 1099 Emerging Pharmaceutical Markets In developing nations around the globe, emerging economies promise to expand and transform the pharmaceutical market into the 21st century. This report gives companies the essential data needed to analyze these new markets. Published by Urch Publishing, tel (UK) 011-44-207 060 1099 Pharmaceutical Pricing - Global Perspectives The issue of pricing in the pharmaceutical industry has grown much more complex in recent years. This report will help you understand the intricacies of global pharmaceutical pricing with intelligent analysis and an explanation of terminology. Published by Urch Publishing, tel (UK) 011-44-207 060 1099 The Global Anti-Obesity Pharmaceutical Market Report, 2003-2008 With so much media attention on the obesity problem spreading worldwide, development and marketing of anti-obesity treatments will likely be one of the biggest new trends in the world pharmaceutical market over the next several years. Published by Visiongain, info@visiongain.com , tel (UK) 0044-208 7676711, cost: single license $1649.00, group license $6595.00 Mail Order Pharmacy Market 2003-2008 The rise of online pharmaceutical marketing has been nothing short of astounding so far. How are online pharmacies doing now, and how might the future look? This timely report gives you the insights you need to analyze the market. Published by Visiongain, info@visiongain.com , tel (UK) 0044-208 7676711, cost: single license $1649.00, group license $6595.00 eDetailing Breaks Boundaries in Pharmaceutical Marketing It can be hard to keep pace with changes in the pharmaceutical market. This report from Forrester Research shows why up-and-coming methods should be applied to attract up-and-coming target markets. Published by Forrester Research, 1 866/367-7378, +1 617/613-5730 Price: US$349.00 Report Length: 6 pages Mixed Results from eDetailing in Pharmaceutical Marketing As they scramble to keep up with shifts in national and global markets, pharmaceutical companies are looking hopefully to eDetailing as a means of improving marketing strategy and boosting sales. Yet trials have yet to vindicate lavish investments in eDetailing, as this report from Forrester Research explains. Published by Forrester Research, 1 866/367-7378, +1 617/613-5730 Price: US$249.00 Report Length: 4 pages Marketing Influence of eDetailing Increases Though it remains in many senses an unknown quantity, eDetailing is increasingly embraced by the pharmaceutical industry as an engine for future marketing and sales growth. Take a closer look at its rise with this report. Published by Forrester Research, 1 866/367-7378, +1 617/613-5730 Price: US$249.00 Report Length: 10 pages Customer Loyalty and the Emotive Consumer Advertising fatigue runs rampant these days, making it harder for business to speak to consumers effectively. Eliciting an emotional response is the best goal of marketing strategy. This publication gives companies clear methods for achieving it. Published by Forrester Research, 1 866/367-7378, +1 617/613-5730 Price: US$249.00 Report Length: 16 pages Online Tools for Selecting Consumer Health Care Plans To keep pace with an increasingly consumer-driven market, health care companies must ensure they know how best to facilitate online consumer decision-making. Though this report focuses on health plan providers, its findings have relevance for all health care companies that employ online marketing. Published by Forrester Research, 1 866/367-7378, +1 617/613-5730 Price: US$775.00 Report Length: 16 pages Knowing Your Online Pharmaceutical Consumer What kinds of consumers are the chief visitors to pharmaceutical web sites? Companies must know the answer in order to engage in effective targeted marketing. Published by Forrester Research, 1 866/367-7378, +1 617/613-5730 Price: US$49.00 Report Length: 6 pages Left Brain Marketing Planning When consumers tire of the same old "creativity" in marketing strategy, it's time for a different approach. This brief challenges the preconception that inventive thinking is always the best way forward. Published by Forrester Research, 1 866/367-7378, +1 617/613-5730 Price: US$299.00 Report Length: 17 pages Online Pharmaceutical Marketing Plan Repair Kit In the rush to embrace the most modern marketing methods, some pharmaceutical companies aren't giving enough consideration details. Find out how your company can do a better job with email marketing. Published by Forrester Research, 1 866/367-7378, +1 617/613-5730 Price: US$349.00 Report Length: 17 pages Symbiotic Loyalty in Marketing Strategy Investing in marketing strategy designed to nurture customer loyalty makes sense – but only if your strategy is effective. This report guides companies towards more high-quality, lasting customer relationships. Published by Forrester Research, 1 866/367-7378, +1 617/613-5730 Price: US$299.00 Report Length: 18 pages US Online Marketing Forecast, 2005-2010 For the pharmaceutical industry, online marketing represents a fast-growing portion of revenue and an important channel through which to develop a market for the future. Industry professionals will therefore be most interested in this forecast for the next five years in general U.S. online marketing. Published by Forrester Research, 1 866/367-7378, +1 617/613-5730 Price: US$249.00 Report Length: 23 pages Trends in Healthcare Consumer Technology Adoption Health care companies have gladly embraced the advantages technology offers in marketing, but to what degree are various market segments wired to respond? Find out in this detailed report from Forrester Research, which tackles one of the most relevant questions in health care marketing today. Published by Forrester Research, 1 866/367-7378, +1 617/613-5730 Price: US$1695.00 Report Length: 81 pages Ethnic and Low-Income Baby Boomer Niches Generalizations paint the baby boomer market as uniformly white, well-educated and affluent. This report goes beyond the stereotypes to uncover some surprising statistics and offer realistic recommendations. Published by Datamonitor, 212 686 7400 usinfo@datamonitor.com, $4495.00 Lifestyles of U.S. Baby Boomers As lucrative as the baby boomer market can be, it's small wonder businesses are so interested in accessing useful information on this huge population segment. This report is tailor-made to give these businesses what they want. Published by Mintel, info@mintel.com, tel. 1 312 932 0400 3995.00 Marketing Food and Drinks to the 55+ Market Seniors are not to be marginalized any longer. As business prepares for the largest and most influential senior market ever, Business Insights offers this invaluable report on all aspects of 55+ consumer behavior with regard to the food and drinks market. Published by Business Insights, info@rbi-reports.com , tel 011- 44 20 7675 0990, $1530.00 Targeting Senior Consumers (Especially for the Financial Services Sector) Life doesn't end at 50 – in fact, it can become more dynamic than ever, at least in some respects. Marketing strategists who want to understand the senior market well enough to communicate with its consumers will appreciate this illuminating, stereotype-shattering report. Published by Datamonitor, 212 686 7400 usinfo@datamonitor.com, $2795.00 Targeting Seniors Effectively How can marketing keep up with the new senior consumerism? This comprehensive report on the European senior market gives companies more than a starting point. Published by Datamonitor, 212 686 7400 usinfo@datamonitor.com, $5695.00 Targeting the Individual (Especially for the Food and Drink Industry) We should all by now be familiar with the great benefits of targeted marketing. This report takes the strategy one step further to show how mass-market, high-margin products can be developed through a more sophisticated targeting method. Published by Business Insights, info@rbi-reports.com , tel 011- 44 20 7675 0990, $1530.00 The Active Seniors Market With increased longevity and seniors embracing life more than ever, marketers are paying more attention to the unique characteristics of the immediate pre-Boomer segment of the mature market. This report, focusing specifically on consumers age 65-74, cuts through assumptions to lay out the reality of the U.S. active senior market. Published by Packaged Facts, tel 1-800 -298-5294 /1-212-807-2660, $2100.00 The Age Effect on Consumer Behavior Segmenting target markets by age is a wildly popular marketing strategy, but how exactly does age impact consumer spending in various international markets? Published by Datamonitor, 212 686 7400 usinfo@datamonitor.com, $2700.00 The Baby Boomer Market Worldwide Companies need to know their stuff to appeal to the 50+ market, a sophisticated group of consumers increasing in size, in the U.S., at the rate of one every eight seconds. This report from Euromonitor has a scope large enough to reflect the market it examines. Published by Euromonitor, US tel 1 (312) 922 1115, info@euromonitor.com, $3900.00 The Over-40 Consumer UK What do the UK's mature market consumers want? Gather pages of essential, country-specific, research-based information from Key Note's report on the 40+ consumer. Published by Key Note Ltd., tel 011-44- 208 418 750, $1168 Attitudes Towards Aging, Volume I With the baby boomer population approaching sixty, aging is the wave of the future in the US. There's never been a more appropriate time for a study like this, which examines consumer attitudes towards aging with special regard to anti-aging products and their marketing. Published by Mintel, 1-312-932-0400, info@mintel.com, $3995 Attitudes Towards Aging, Volume II With the baby boomer population approaching sixty, aging is the wave of the future in the US. There's never been a more appropriate time for a study like this, which gets to the heart of consumer attitudes towards aging and the anti-aging products available to combat the process. With the baby boomer population approaching sixty, aging is the wave of the future in the US. There's never been a more appropriate time for a study like this, which gets to the heart of consumer attitudes towards aging and the anti-aging products available to combat the process. US Baby Boomers and Health Thanks to numerous medical advances, baby boomers can look forward to much longer lives than previous generations – but as they approach age 60, how is their health? Learn about their practices and attitudes and learn to identify key marketing opportunities in the health and fitness sector. Published by Mintel, 1-312-932-0400, info@mintel.com, $3995.00 Travel Among US Older Adults For Americans, travel tends to become a bigger part of life after age 50 or 55. This report provides pages of invaluable information on how older adults travel, with plenty of implications concerning the ways travel and tourism marketing can reach them. Published by Mintel, 1-312-932-0400, info@mintel.com, $2995.00 Attitudes Towards Health and Pharmaceuticals We've come a long way in terms of health care, but many problems persist. In a market challenged by the need to adapt to constant developments and changing demographics, find out how consumer attitudes towards pharmaceuticals are shaped by numerous factors. Published by Mintel, 1-312-932-0400, info@mintel.com, $3995.00 Lifestyles of Older Adults in the US America's mature market is its fastest-growing market segment, and marketers need to keep a close eye on its characteristics, habits and spending patterns. Published by Mintel, 1-312-932-0400, info@mintel.com, $3995.00 Marketing to High-Income Households Across all generational target markets there exists the high-income market. How do those with the greatest levels of disposable income choose to spend their money? The answers are of critical importance to most, if not all, industries. Published by Mintel, 1-312-932-0400, info@mintel.com, $3995.00 Financial Services - Needs of the Mass Affluent Market Surprisingly, given the financial resources of the mass affluent market, it is demonstrably underserved by the financial services sector. Learn just what oversights mean big opportunities for your financial services business. Published by Mintel, 1-312-932-0400, info@mintel.com, $3995.00 Selling to the 50+ UK Market Deciding to target the mature market is generally a very wise move – but you must be informed to go about it effectively. Use Mintel's unique approach to get a firm grip on this most important of target markets. Published by Mintel, 1-312-932-0400, info@mintel.com, $2155 Selling Financial Products to the 65+ UK Market This is the fourth of Mintel's reports designed to facilitate market segmentation by financial services marketers. With segmentation considered crucial to the future of financial services marketing, companies will surely want to benefit from the insights offered here. Published by Mintel, 1-312-932-0400, info@mintel.com, $3785 Selling to the Knowledgeable and Sophisticated UK Consumer How can marketing appeal to sophisticated and knowledgeable consumers in particular? It's not easy to analyze such a complex question, but Mintel's Horizon report makes the answers easy to comprehend. Published by Mintel, 1-312-932-0400, info@mintel.com, $1985.00 New Profit Opportunities in Health and Nutrition to 2009 The trend towards health and nutrition in food and beverage markets will surely continue in the coming years, but it will move in new and interesting directions. Get the forecast from this highly specific and practical report. Published by Business Insights, tel 011-44- (+44) 20 7675 0990, info@rbi-reports.com, $1530.00 U.S. Market for Organic Foods and Beverages: The Mainstreaming of a Trend Despite some predictions of a growth plateau, the organic food and beverage market continues to expand and thrive. Examining the scope and defining trends of the sector, this report will help focus marketing efforts to best profit from consumers' healthy interest in their own nutrition and food safety. The 2005 Health and Wellness Trends Report The more information on current trends, the more effectively a company can engage in marketing its health- and wellness-geared offerings. This report represents one of the most extensive resources available for the purpose. Published by Natural Marketing Institute, tel 215-513-7300, $4500 A Turning Point in Food Marketing Was 2004 the year the tide changed in the food and beverage industry? This fascinating report brings companies up to speed on a fundamental trend towards health. Published by New Nutrition Business, julian.mellentin@new-nutrition.com The Food and Health Marketing Handbook As medical improvements enable consumers to live longer and better, people are beginning to recognize how important their diet is to continued health. With 20 detailed case studies, this handbook gives companies a leg up in marketing food for health. Published by New Nutrition Business, julian.mellentin@new-nutrition.com Marketing Report: Health on the Go The clash between convenience and health needs provides a distinct opportunity for food and beverage companies to bridge the gap. Develop a better grasp of the best ways to develop and market your solutions to the problem. Published by Datamonitor, tel 1 212 686 7400 usinfo@datamonitor.com, $5695 Seniors Online – Aging Boomers Will Shake Up the Market While seniors may be a secondary consideration in online marketing today, this won't be the case for long. Get attuned to the wave of the future with this report from the online marketing experts at eMarketer. Published by eMarketer, 1-212-763-6010 1-800-405-0844 (toll-free), diankelevich@emarketer.com $695 The Pharmaceutical Industry - Online Marketing Few markets have undergone such far-reaching changes in recent years as the pharmaceutical market, and online opportunities present a particular departure. Use this timely report – from online marketing experts eMarketer – to gain valuable insights into the state of online pharmaceutical marketing as it stands today.Published by eMarketer, 1-212-763-6010 1-800-405-0844 (toll-free), diankelevich@emarketer.com $1295 2005 Health Care Market Research Handbook The rate of change in the health care industry can be overwhelming. If you're looking for the best informational resource available to assist your marketing efforts, look no further than this utterly comprehensive guide. By Richard K. Miller and Associates, tel 770-416-0006, email: rkm@marketresearchhandbooks.com Smart Cards - Trends and Future Prospects in Health Care How can health care respond to the formidable challenges it faces? Smart cards are one answer that many European nations are considering. This report helps companies evaluate the possibilities. Published by HBS Consulting, Hbsinfo@hbs-consulting.com, $1900 Alternative Retirement Planning in the UK Numerous factors have contributed to a growing interest in alternatives to traditional retirement planning vehicles. If financial service providers can understand consumer concerns, as this report helps them do, it will be so much the easier to target financial services marketing effectively. Published by Mintel, 1-312-932-0400, info@mintel.com, $1170.00 The Changing Face of UK Retirement Planning How can financial services companies help consumers plan for retirement in these uncertain times? This report offers hand-picked insights into consumer perspectives, to help companies gear products and marketing effectively. Published by Mintel, 1-312-932-0400, info@mintel.com, $3785.00 Holidays by Life Stage in the UK Great opportunities are opening up for travel and tourism companies that can respond to new consumer demands. This report tells you all you need to know to exploit the chances where they exist. Published by Mintel, 1-312-932-0400, info@mintel.com, $985.00 Post-Family Leisure Trends Life stage has a large impact on the ways in which people spend their leisure time, and how they spend money on leisure. This report helps companies sort through the factors to determine which ones most affect the market, and in what ways. Published by Mintel, 1-312-932-0400, info@mintel.com, $3995 Marketing to Tomorrow's UK Consumer Knowing the currents that will shape the future of your consumer market takes you a long way towards anticipating their needs. Get on the fast-track to understanding with this comprehensive report from Mintel. Published by Mintel, 1-312-932-0400, info@mintel.com, $2155 Financial Services - Marketing to Consumers Without Pensions The lack of pension funds suffered by much of the working population presents a clear opportunity for financial services companies to help fill in the gaps. This report examines the circumstances of unpensioned consumers in the UK to assist these companies with marketing efforts. Published by Mintel, 1-312-932-0400, info@mintel.com, $895.00 Marketing to Female Decision-Makers in the UK Women are the biggest decision-makers in UK households – are you targeting them? This report from research leaders Mintel offers a point-by-point analysis encompassing the sometimes surprising characteristics of a female target market. Published by Mintel, 1-312-932-0400, info@mintel.com, $2155 Branding in Financial Services Marketing Financial services marketing has long relied, perhaps a little unimaginatively, on trust-based brand image. The new wave involves more inventiveness; this report will help companies pinpoint opportunities to keep up with the branding trend. Published by Mintel, 1-312-932-0400, info@mintel.com, $3785 Marketing to US Lifestyles Much can be discovered about US target markets from studying lifestyle trends and patterns. This report offers some of the most extensive information available on the market – where it is, how it looks and what it's buying. Published by Mintel, 1-312-932-0400, info@mintel.com, $3995 Selling Financial Services to the UK Grey Market The UK's growing mature market means ample opportunities for financial services companies to capitalize on consumer needs. Find out more with this up-to-date marketing report. Published by Mintel, 1-312-932-0400, info@mintel.com, $1795 Functional Foods – Market Dynamics and Opportunities With consumers increasingly interested in the convenient health infusions functional foods can provide, there are many opportunities for companies to compete in the "nutraceuticals" market. Find out how with this highly detailed report. Published by Navigant Consulting, tmaloney@navigantconsulting.com , tel. 1-800-621-8390, $500 Anti-Aging Skin Care Market Aging populations bring many distinct business opportunities, and the market for anti-aging cosmetics stands to grow by leaps and bounds. This detailed report highlights both opportunities and potential difficulties for the industry. Changes for Pharmaceutical Marketing Paradoxically, in this age of unprecedented demand for pharmaceutical products, many pharmaceutical companies see earnings falling behind. Use this report to find strategic ways of reversing the slow-down and capitalizing on a unique window of opportunity. Published by Navigant Consulting, tmaloney@navigantconsulting.com , tel. 1-800-621-8390, $1475 State of the Pharmaceutical Industry and Marketing Outlook How can we sort through the host of factors affecting the pharmaceutical market today? This report divides factors into five separate, pivotal categories and points the way to successful positioning within the current environment. Published by Navigant Consulting, tmaloney@navigantconsulting.com , tel. 1-800-621-8390, $500 Beyond the Blockbuster Drug Blockbuster drugs have enjoyed a dizzying rise to domination of the market, but their best days may be past. With this report you can hone strategies to succeed in the next age of pharmaceuticals. Published by Business Insights, UK tel. 011-44-207-675-0990, email info@rbi-reports.com, $1900 Marketing Food and Drinks to 36-to-55-Year-Olds Mature market consumers are the segment to attract, no matter what industry you belong to. For food and drink companies, this report offers insights of great use in developing effective targeted marketing. Pharmaceutical Pricing Strategies: Price optimization, reimbursement and regulation in Europe, the US and Japan Pricing is integral to profitability, but many complex factors impact the pricing structure of a given market. This report helps you build a detailed understanding of any drug's potential price profile and optimize future returns by including these assessments in portfolio evaluations and lifecycle planning. Published by Business Insights, UK tel. 011-44-207-675-0990, email info@rbi-reports.com, $1900.00 The Cancer Market Outlook An aging population has many ramifications for the health care industry, not least the cancer market. With a wide range of treatments, new and conventional, available, how can your company continue to compete? Published by Business Insights, UK tel. 011-44-207-675-0990, email info@rbi-reports.com, $1900 The Diabetes Market Outlook: Market analysis of future growth and leading players by sector The trend is unfortunate but undeniable: diabetes is fast on the rise due to increased rates of obesity and an aging population. Find out what pharmaceutical market leaders are doing right in the development and sale of diabetes treatment products. Published by Business Insights, UK tel. 011-44-207-675-0990, email info@rbi-reports.com, $1900 The Pharmaceutical Market Outlook to 2015: Implementing Innovative, Long-Term Strategies for Sustainable Future Growth For specific indications regarding key dynamics in the pharmaceutical industry, look to this report from Business Insights and its unique interviews with 300 senior executives from this and related industries. Published by Business Insights, UK tel. 011-44-207-675-0990, email info@rbi-reports.com, $1900 The US Diet Market Outlook to 2008: Future profit opportunities for low carb and other fast growth diets Americans change diet fads so often, it's difficult for the food and beverage industry to keep up. This report gives companies the advantage of a forecast based on careful research and analysis. Published by Business Insights, UK tel. 011-44-207-675-0990, email info@rbi-reports.com, $1530 The Japanese Pharmaceutical Companies Outlook: An analysis of key players and growth strategies Specific factors make the Japanese pharmaceutical market a tough nut to crack for domestic players. Learn more about the nuances of this, the world's second-largest pharmaceutical market, with this Business Insights report. Published by Business Insights, UK tel. 011-44-207-675-0990, email info@rbi-reports.com, $1900 New Profit Opportunities in "At-Home" Eating and Drinking The food and beverage market, more than many markets, is subject to change based on the evolving nature of consumer lifestyles and spending patterns. This report from Business Insights gives companies extensive insights into the nitty-gritty, truly relevant details of these patterns, piece by piece. Published by Business Insights, UK tel. 011-44-207-675-0990, email info@rbi-reports.com, $1530 The Outlook for Cardiovascular Risk Factors: Epidemiology, market and pipeline analysis Cardiovascular disease costs billions of dollars a year in the US alone, and appropriately treating cardiovascular risk factors has become a major goal of the pharmaceutical industry. This report helps companies respond to one of the major challenges of our times. Published by Business Insights, UK tel. 011-44-207-675-0990, email info@rbi-reports.com, $1900 Pharmaceutical and Biotech Growth Strategies: Future drivers and opportunities How can companies keep pace with the rate of change in pharmaceutical and biotech sectors? This report gives all the background and context needed to inform the development of winning strategies. Published by Business Insights, UK tel. 011-44-207-675-0990, email info@rbi-reports.com, $1900 (Discount for 2004 report) Harnessing Patient Power: Strategies for Speeding Drug Approval, Building and Retaining Market Share Patient-provider relationships are undergoing rapid change, especially as patient advocacy groups become more proactive and effective. This highly specific, insightful report helps pharmaceutical companies pinpoint the most mutually beneficial areas for cooperation. Published by Business Insights, UK tel. 011-44-207-675-0990, email info@rbi-reports.com, $1900 Winning Brand Strategies in Food and Drink: Increasing dominance, product appeal and market share Branding makes all the difference to food and beverage companies' capacity to claim and maintain market share. Learn how to pinpoint effective strategies and anticipate future trends with this invaluable report from Business Insights. Published by Business Insights, UK tel. 011-44-207-675-0990, email info@rbi-reports.com, $1530 The UK Retail Banking Market Outlook: Competitive advantage through customer retention The UK retail banking sector is an extraordinarily competitive arena. By setting related issues in a European context, this report gives companies a distinct competitive edge. Published by Business Insights, UK tel. 011-44-207-675-0990, email info@rbi-reports.com, $1900 (reduced for 2003 report) The Blockbuster Drug Outlook to 2007: Identifying, Creating and maintaining the pharmaceutical industry's growth drivers Can the success of blockbuster drugs be sustained? This report examines the challenges and opportunities ahead for this particular market sector. Published by Business Insights, UK tel. 011-44-207-675-0990, email info@rbi-reports.com, $1900 (Discount for 2003 report) Baby Boomers Turning 50: Implications and Directions for Marketers Marketers can hardly learn enough about the baby boomer market. Though this report was released several years ago, its foresight has plenty to offer today's motivated marketer. Published by Kalorama Information, tel. 1-800-298-5603, $1625 (50% off original sale price) Cardiovascular Disease: The 45+ Market in the United States for Drugs and Medical Devices Cardiovascular disease is set to become an even bigger killer in America, since the horizon features an aging population and persistent problems with obesity. This market report gives companies all the detailed information they need to stay competitive. Diabetes and Diabetic Complications: Major World Markets Aging populations and rising rates of diabetes are turning the diabetes market into one of the largest and fastest-growing health care sectors. This updated report gives you the low-down on the market presence of treatment options from biotechnology to nutritional supplements. Published by Kalorama Information, tel. 1-800-298-5603, $3500 Direct-to-Consumer Pharmaceutical Marketing 2005: Controversies Continue The practice of marketing directly to consumers is a relatively new one for the pharmaceutical market, and it remains fraught with controversy. It's hard to imagine a more comprehensive treatment of the issue than that which this report provides. Published by Kalorama Information, tel. 1-800-298-5603, $1995 The U.S. Market for Home Care Products, 4th Edition Increased longevity and an aging population means not only greater numbers of patients in the health care system, but greater need for chronic care. Home care is an important element in the expansion of chronic care services; this report looks in detail at one of the health care market's fastest-changing sectors. Published by Kalorama Information, tel. 1-800-298-5603, $3500 US Market for OTC Diagnostics Over-the-counter diagnostics represent a huge and potentially contentious market that's received surprisingly little attention from market research firms. This report gives companies a rare chance to examine the scope and characteristics of this market and its segments in detail. Published by Kalorama Information, tel. 1-800-298-5603, $4995 OTC Women's Health: A Supplement to Women's Health, 3rd Edition Companies and marketing professionals are finally waking up to the influence of the female mature market. This means particular opportunities exist for pharmaceutical companies that can appeal to women; this report on over-the-counter products follows up on an earlier one on prescription drugs. Published by Kalorama Information, tel. 1-800-298-5603, $1995 Markets in Geriatric Medicine: 45+ Market in the United States, Volumes I - III An aging population presents particular opportunities and challenges for companies determined to court the mature market. This three-part series of reports gives relevant topics the careful attention they deserve. Published by Kalorama Information, tel. 1-800-298-5603, $7200 Rheumatoid Arthritis: The 45+ Market in the United States Treatments for many age-related diseases will become a greater area of focus in the coming years. This report delves into the specifics of the market for treatment of rheumatoid arthritis, one of the most prevalent age-related diseases of all. Published by Kalorama Information, tel. 1-800-298-5603, $2995 Successful Commercialization Strategies for New Health Care Products Companies spend a fortune marketing new products in health care and pharmaceuticals, but they need to make sure their money is well spent. This eminently practical report presents a roadmap for successful marketing. Published by Kalorama Information, tel. 1-800-298-5603, $1995 The Market for Rx-to-OTC Switches, 3rd Edition Adapting a prescription drug for the over-the-counter market is a highly effective way for companies to extend the product's revenue stream. This report updates earlier studies on the subject with current data and analysis. Published by Kalorama Information, tel. 1-800-298-5603, $3500 The World Market to Treat Sexual Dysfunction in Men The growing influence of mature market populations is one of the reasons why products combating sexual dysfunction have received so much attention. This bite from a larger market report gives companies a concise look at the market for such products globally, with special emphasis on the US market. Published by Kalorama Information, tel. 1-800-298-5603, $399 The US Market for OTC Pain Medication In an aging population, the need for pain medication becomes more pronounced. This report gives companies the data they need to formulate an appropriate and profitable response to the trend. Published by Kalorama Information, tel. 1-800-298-5603, $3000 Trends in the Early Diagnosis of Cardiovascular Disease With cardiovascular disease still the number one killer in the developed world, and an aging population set to exacerbate the problem, early detection will become a greater goal for health care and medical device companies. This report provides perspective to help them pursue it. Published by Kalorama Information, tel. 1-800-298-5603. $3250 Wellness Market Opportunities in the Aging American Population An aging population means more strain on the health care system. Increasingly, consumers and companies value prevention as the solution to a burdensome increase in age-related illness. An aging population means more strain on the health care system. Increasingly, consumers and companies value prevention as the solution to a burdensome increase in age-related illness. An aging population means more strain on the health care system. Increasingly, consumers and companies value prevention as the solution to a burdensome increase in age-related illness. Published by Kalorama Information, tel. 1-800-298-5603, $3500 World Market for Pain Management Drugs and Devices Across the industrialized world, aging populations are beefing up the market for pain management drugs and devices. This report gives companies a detailed overview of this market and its trends, to facilitate participation in an area of extensive research and development. Published by Kalorama Information, tel. 1-800-298-5603, $3500 Type II Diabetes: The 45+ Market in the United States for Drugs and Diagnostics Type II diabetes is one of the most prevalent of all age-related conditions currently on the rise in the US. This report helps companies size up the market for diagnostic products and treatments in terms of demand and current offerings. Published by Kalorama Information, tel. 1-800-298-5603, $2,995 Worldwide Market for Prescription Cardiovascular Drugs Demographic trends are shifting revenues towards the market for cardiovascular drugs across a range of market segments. This report offers a comprehensive look at demand and supply of prescription cardiovascular drugs worldwide. Published by Kalorama Information, tel. 1-800-298-5603, $3,250 Anti-Aging Products: Market Size, Market Share, Leaders, Demand Forecast, Sales, Company Profiles, Market Research, and Industry Trends Companies must ask themselves what consumers want, specifically, in anti-aging products. This report helps focus these questions and provides important, sometimes surprising answers. Published by Freedonia Froup, tel. 440-684-9600, info@freedoniagroup.com, $3800 Growth in the Global Cosmetics and Toiletries Market With aging populations across the industrialized world, and increasingly affluent consumers in other regions, the cosmetics and toiletries industry can anticipate a prosperous future. This report explores the best avenues for developing market share. Published by Kline & Company, tel 1-973- 435-6262, email consult@klinegroup.com (price =?) Implantable Medical Devices – Market Size, Market Share, Market Leaders, Demand Forecast, Sales, Company Profiles, Market Research, Industry Trends Many segments of the health care industry are in the thick of sweeping change and unprecedented growth – trends that are likely to continue. The market for medical implants is one area experiencing high competition and rapid transformation; this report surveys the dynamics of the market and range of products available. Published by Freedonia Froup, tel. 440-684-9600, info@freedoniagroup.com, $3900 (should be sold at discount from original price) The Worldwide Market for Prescription Dermatological Drugs Consumers of all generations drive forth the market for dermatological drugs. This report from Kalorama Information gives your company in-depth market analysis to show which segments are most primed for growth. Published by Kalorama Information, tel. 1-800-298-5603, $2625 (now 25% off original price of $3500) Hispanics and Healthcare: Understanding Demographics, Health Statistics, and Attitudes for More Effective Marketing The Hispanic market is one of the most important new market segments emerging today. Health care and pharmaceutical marketing executives can benefit from this report's insights as they try to improve their connection with the market. Published by Kalorama Information, tel. 1-800-298-5603, $1995 101 Ideas and Innovations for the Mature Market Companies are waking up to the challenges presented by a mature market that's growing and increasing in influence. This report from Mature Market News gives you 101 great examples of products in development and ready to meet mature market needs. Published by Mature Market News, tel. 011- 33 1 46 36 53 27, 590 Euros The Age Effect on Consumer Behavior Marketing that fails to understand consumers as diverse individuals will fail in any attempt to relate to them. Age is one of the most important characteristics for marketers to consider; this report elucidates the impact of age on consumer behavior in a range of national markets. Published by Datamonitor, usinfo@datamonitor.com, 1-212-686-7400 ($2700, discount for report released in 2002) Advertising to Baby Boomers Advertising is perhaps the most obvious and exposed branch of marketing. It's also an area sorely in need of better baby boomer-courting techniques. This book will help you get beyond the platitudes to discover what kinds of messages really resonate. Published by Paramount Market Publishing, Ithaca, NY, tel. 888-787-8100, $29.95 Blockbuster Drugs – Create, Develop and Market a Billion-Dollar Drug The blockbuster drug industry has developed rapidly over the past ten to fifteen years. It's now imperative that pharma companies under |
