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Mark Goldstein
The Reinvention of Retirement
"84% of Baby Boomers will continue to work..."
Staying on Top of an Ever Changing World
"Maximize the Opportunities of the New Demographics..."
Healthcare in the Age of the New Mature Consumer
"New Study Reveals a New Healthcare Consumer..."
Maximizing Opportunities Of The Mature Market
"Three quarters of America's wealth is held by 50+ Adults..."
Unlocking the Generational Code
"Overcoming Generational Myopia..."
Genomics & Aging Leadership Workshop
"Will we be good ancestors?..."
21st Century Healthcare; Are we Headed for a Perfect Storm?
"Ten Socio-Economic Trends Redefining Healthcare..."
If you’re targeting mature market consumers, print media can be a very effective tool. You don’t need to go for the most obvious, most expensive publications, however. Get some ideas on fast, affordable ways to reach your target market.
New problems with Medicare Part D for Seniors
Understand the impact increased longevity will have on future markets.
The rise of cell phones gives businesses and marketing professionals a whole new means of reaching target market consumers. SMS messages get the message to your target market quickly and succinctly, and what’s more, they are likely to pay attention!
Email continues to grow more popular, especially with a mature target market. It allows you to send many types of messages very conveniently, though companies should be careful to avoid sending anything consumers might construe as “spam.”
In a world of fast-paced communications, technology can be the marketer’s greatest tool. Understanding the many benefits of e-marketing will help you understand the importance of incorporating it into your marketing strategy.
E-marketing gives businesses the edge in many regards. E-marketing helps companies enhance personalized relationships with target market clients, a distinct advantage in today’s marketplace, where empathetic relationships have become essential.
E-marketing, in all its various forms, gives companies large and small the opportunity to connect with target market consumers in new ways. After you attract the customers, however, there follows the hard part: delivering on your marketing. E-marketing, built on the lightning-fast communications of our modern age, can be incredibly powerful.
With the help of modern technology, businesses of any size can become viable market forces. E-marketing has myriad uses, but also its limits: be careful, respectful and appropriate to avoid stepping over the line.
The health care industry is still unaccustomed to engaging in marketing and competing for consumers’ favor. In this well-argued book, Regina Herzlinger contends that this is exactly what needs to be fixed about our health care system. Few dare deny that the health care industry is in for major changes in the coming years.
elemarketing to consumers in their homes runs the risk of alienating more customers than you gain; tread carefully. Business-to-business telemarketing, on the other hand, has many distinct advantages. Above all, be respectful.
As much as pharmaceutical companies now spend on consumer-targeted marketing, this figure is dwarfed by what they spend marketing to members of the medical profession. Many ethical concerns have been raised, however, about the implications of pharmaceutical marketing to physicians.
Technology gives us extra ways to carry out direct marketing campaigns. Know the advantages, disadvantages and pitfalls relevant to your chosen methods in order to maximize direct hits.
Leafleting is a simple, cost-effective way to raise awareness of your business, especially in a local area target market. Consider the best situations for employing leafleting, and how to go about it in a way suited to your goals.
Direct mail, probably the most common form of direct marketing, gives you a fantastic opportunity to inform your target market about products, services and special offers.
Not only useful for contacting potential new customers, direct marketing is a great way of keeping up with existing ones. The more detail and the more accuracy you can achieve in record-keeping, the better your direct marketing will be.
Preparation is a key element to successful direct marketing, and it begins by judging how big your campaign can reasonably be. Don’t overshoot your capabilities; quality comes first.
Direct marketing is an obvious marketing strategy, particularly for attracting new customers. But its popularity doesn’t diminish its potential when it’s handled right. In developing your company’s marketing strategy, direct marketing may be one of the first ideas you’ll hit on.
No matter how many sales channels you use, you must remain in control of the operations of your business and the implementation of its marketing strategy. Consider some issues involved in overseeing the multi-faceted approach.
There are some very good reasons to employ distance selling as part of your comprehensive marketing strategy. Read here about some of the circumstances in which this channel is most suitable as a means of reaching target market consumers.
Some businesses find their best resort in facilitating sales is to find an agent who will bring in the business. Instead of having to recruit, train and finance your own employees, you can use an outside sales agency. But it’s crucial to choose a competent agent who is also right for you.
Setting out to engineer a marketing strategy, one of your biggest decisions is what channels to use to reach your target market. The approach you take will depend on what you can swing, and what makes best sense for your business.
When selling direct to the consumer doesn’t make sense, look to wholesalers to help your business along. But be careful – the wholesaler you choose is your representative in the minds of customers, so choose wisely.
A new type of research firm offers patients access to the latest information on treatment options. The service should be good news for health professionals, though it means many patients will be better-informed – and more demanding.Anyone who has ever suffered from a serious or troubling illness, or who has had close family members afflicted, understands how important it is to get the best care available.
Understanding the scenarios in which members of your target market live is essential to serving them as effectively, conscientiously, and profitably as possible. Don’t gloss over available data on your target market, but incorporate it into strategy and, where possible, conduct your own research into what your target market looks like.
A new, interactive ad campaign celebrates a different paradigm of beauty with images of mature women. It’s a smart tactic for reaching sensible members of the all-important mature market. Not very long ago, almost every media and advertising image centered around young, smooth-skinned people.
It seems an increasingly material world has indeed wooed most of our youth, but the same things that attract young graduates initially can repel them over time. Seventy-two percent of Protestant ministers nationwide, in fact, started out in a different career; a third of students at the Jewish Insititute of Religion of New York had careers before enrolling.
Some analysts and commentators see these trends continuing apace as baby boomers become the retirees of tomorrow, in which case a raging bear market might be inevitable. However, this forecast fails to recognize the changing timeline and nature of retirement transitions.
Activities targeting the mature market often become social occasions for retired people, and thus enrich lives even further. At tai chi, easy aqua-aerobics, and restorative yoga classes, mature exercisers meet and enjoy camaraderie that adds mental uplift – a great health boon – to the physical stimulation they’re getting.
The several generations that share our society today are products of different times and upbringings. Accordingly, they can hold quite different values. This training program helps healthcare professionals better understand the broad context of healthcare and the specific needs of mature consumers.
Not only are baby boomers likely to retire at a broader range of ages than did previous generations, but many would argue they are less likely to move into Sunbelt condos when they do. While some boomers may happily follow convention and chase the sun southwards, many are loathe to retreat to age-segregated communities.
Some observers fear that the typical behaviors of retirees – in particular, selling out of stock market positions and relocating to warmer climes – spell trouble for the U.S. economy. But what went before is never an advisable measuring stick when it comes to the baby boomer generation, for whom there are no guarantees.
Some observers fear that the typical behaviors of retirees – in particular, selling out of stock market positions and relocating to warmer climes – spell trouble for the U.S. economy.
Women fought long and hard to get where they are today, and many mature women now over 50 helped lead the charge. Some irony, therefore, can be seen in the findings of a recent report by Statistics Canada. The report, which looked at couples aged 50-74 in terms of their earnings and satisfaction with married life, suggests the fruits of economic equality may have a negative impact on mature couples\’ marriages.
In this module, the program covers such relevant topics as: how clinical care will become enriched by genomics – first in diagnostics, and then through new, powerful therapeutics; the process by which purchasing power shifts to consumers; the advent of increased discretionary spending accounts; the rise of robust “retail” markets; health care implications of the demise of entitlements and the patriarchal system, and managing the consumer “Perfect Storm.”
Many a failed business has squandered viable products and services for lack of a regimented marketing plan. A marketing plan gives you the organizational framework your business needs to succeed.
Effective marketing depends on your understanding of the markets you’re targeting, and a certain savvy about the complexity of today’s marketplace. Most new businesses severely under-perform or fail within their first six months of operation, not least because many entrepreneurs lack the knowledge to devise a viable marketing strategy.
A marketing plan gives you the organizational framework to put your marketing strategy into practice. As you write your marketing plan, it’s a good idea to highlight the salient points of your marketing strategy. This will keep your strategy front and center as you move to action.
Putting your knowledge to use is the real test of competitive analysis. Decide how your competitors’ performance stacks up against yours, and try to stay one step ahead.
Competition is a fact of business. Your target market has more options than ever before. Understanding competitors in terms of their marketing strategy and its strengths or weaknesses gives you an important edge in developing your own approach.
Creating a marketing strategy should always be a highly individualized process. Your optimum marketing strategy makes the most of your strengths and matches them to the needs of the customers you want to target. For example, if a particular group of customers are looking for quality first and foremost, then any marketing activity aimed at them should draw attention to the high quality service you can provide.
With the speed of communications in our modern age, e-marketing can be incredibly powerful. E-marketing tools give small businesses in particular unprecedented, affordable, often personal access to their target markets. But without carefully planning and testing your marketing strategy, you run the risk of wasting great e-marketing opportunities – or even turning customers away.
Coming to grips with competitors for your target market is an essential part of doing business today. Luckily, the internet provides many options for learning more about competitors and how they do business.
The world of business is a challenging arena and many businesses fail to prepare adequately for its rigors. Certainly, in business, failing to prepare means preparing for rapid failure. Able businesspeople make informed decisions in choosing a target market, deciding how to reach and win new customers, and managing, at the same time, to keep existing customers happy.
You must understand your own internal strengths and weaknesses. For example, the main strengths of a new business might be an original product and enthusiastic employees. Meanwhile, possible weaknesses might be the lack of an existing customer base and limited financial resources.
Once you’ve identified your competitors, then comes the process of getting to know them. Find out what you need to know about your competitors to wage a formidable bid for your shared target market.
Getting your sales and marketing strategy right is crucial to the success of your business.
In the complex marketplace we inhabit, marketing strategy focuses your business aims to serve your objectives and customer needs in the most effective way possible. But nothing is written in stone: objectives, methods and goals must be constantly revised in keeping with constant changes in supply and demand.
Getting your sales and marketing strategy right is crucial to the success of your business. In today’s multifaceted world, winning attention and approval from your target market requires up-to-date knowledge, clever strategy, and a healthy dose of creativity.
You don’t need an oversized budget to get sizeable results. Stay on top of your industry and in touch with your target market to maximize sales and long-term relationships.Your marketing strategy can be high-impact and highly professional, even if your funds are next to nothing.
Master the challenge of pricing and you will have won more than half the marketing battle. Here, elements of a pricing strategy more sophisticated than how-low-can-you-go.What does it mean to price something right? Simply slashing prices won’t necessarily get you the desired results.
As they grapple with the sometimes overwhelming range of choices available to today’s retirees, some baby boomers are seeking the assistance of life coaches.
Baby boomer females, who are responsible for the vast majority of spending decisions in today’s market, are not comfortable with some designations we might be tempted to assign. Marketers who conceptualize them as “mature” or “older” are missing the point.
When big competitors come to town, small businesses find their survival threatened. Sometimes the only viable strategy is to narrow focus and begin niche marketing. Starting a small business is a hefty challenge.
The niche is seen as a way of limiting infinite possibilities by zeroing in on a manageably-sized target market. Understanding and serving this market efficiently then becomes simpler and more feasible, or so the thinking goes. However, it is possible to get carried away with the niche concept, and to whittle down the scope of your target market to an unwholesome degree.
As a demographic, female boomers are responsible for an enormous proportion of consumer spending. Baby boomers in general control trillions of market dollars. And since females make up to 80% of all spending decisions in baby boomer households – in areas from finance to food to travel – their importance to the average marketer can hardly be overstated.
With most baby boomers only now reaching the apex of their careers and earnings, the spending power of this generation makes them more relevant to business and industry than ever.
Niche marketing can do wonders, but only if you demonstrate superior understanding of your target market. The right methods of market research will help you get there.
Niche marketing offers companies a handy way out of cutthroat, price-based competition. It can succeed admirably, but only if you demonstrate superior understanding of your target market.
The eldest segment of the baby boomer target market begins turning 60 next year, but these mature people represent the “new” old. Already, 50 is being called the new 40, 70 the new 60, and so on.
Baby boomers begin turning 60 next year, but they show no signs of slowing down. Already the buzz is that 50 represents the new 40, as the boomers redefine the mature market and look forward to active, engaged later years. Now reaching the apex of their careers and earnings, the baby boomers represent a target market truly essential to business and industry.
Baby boomers begin turning 60 next year, but don’t call them old: rather than capitulating to predetermined ideas of what the mature market is, the baby boomers have set out to redefine it.
Baby boomers, who have changed so much about our society through the years, are now challenging attitudes about aging. Once, anything past the half-century mark seemed beyond comprehension.
Since baby boomers refuse to slow down, mature consumers are becoming a definite beverage industry target market. Purchasing of many types of beverages remains strong across age groups, though preferences differ.
Baby boomers have always valued health and fitness as aspects of a balanced lifestyle. Though they have their health problems, baby boomers have powered any number of diet and exercise fads and brought yoga into the lexicon of American life. But yoga, in fact, is more than a fad – and, done properly, it can help baby boomers adjust smoothly to the aging process.
Count on yoga as one trend that’s here to stay. Its proven health benefits and adaptability make it an ideal form of exercise for aging people, meaning baby boomers have every reason to keep it up in years to come. Health and fitness have always mattered a great deal to the baby boomer generation on the whole.
These days, newly revitalized urban areas attract empty nesters almost as much as young professionals. Some planned community developers have already reacted to the trend, which sees city communities benefiting their mature residents, and vice versa.
Many believe a growing mature market and development of new treatments cannot entirely account for increases in prescription drug usage. In 1997, the FDA relaxed controls regarding direct to consumer (DTC) advertising on television.
Are these ads really driving up prescription drug spending? Are they persuading patients to insist on drugs they don’t need? And, if the practice can rightly be termed unscrupulous, what can we do to protect mature market consumers from misleading messages?
Make the most of today’s trend towards senior fitness: let your mature target market know exactly what exercise can do to improve their health and well-being.People 50+ are hitting the gym and getting fit like never before.
Additional FDA regulation may or may not be forthcoming; in the meantime, healthcare professionals and drug companies should devote special attention to communicating effectively with the older mature market.
er the next three decades or so, America’s senior population will double. What’s more, the 60+ population will be our most affluent ever. Numerous surveys have suggested tomorrow’s mature market will live longer, more actively, and more luxuriously than seniors have tended to do in the past.
If Americans have traditionally sought secluded leisure in retirement, this trend is soon to change. These days, newly revitalized urban areas attract empty nesters almost as much as young professionals. The word “retirement” has certain connotations.
A business strategy that prioritizes good customer service will serve your company’s interests best in the long run. Treat your customers well by delivering what you promise, communicating, and taking steps to ensure helpful and friendly staff.
The mature market is at the heart of consumer spending power in our times. Portray this target market respectfully, realizing that their decisions are usually based on empathetic connections as well as smart decision-making, and your chances of success are considerable. By now, smart marketers will have grasped the power of the 50+ demographic.
One of the hottest topics in U.S. politics over recent months has been the future of Social Security, and how demographic trends are going to jeopardize it. Specifically, it’s said the aging of the 78-million strong baby boomer generation will break the back of a Treasury set to go bust as soon as they retire.
We have the right, they say, to direct a greater portion of our income taxes towards vehicles that make sense to us individually, and build towards fulfilment of our own individual plans. In keeping with our American heritage of personal freedom, they say, privatizing Social Security moves us towards a better “ownership society.”
Though the shaky future of Social Security has triggered alarm, many middle-aged Americans share an implicit belief that government benefits can never meet their needs in any case.
Some older people (especially men who live alone) lose interest in eating because they have problems buying and preparing food. A poor diet can result in lack of energy, malnutrition, and bad health.
There’s no way to get around it: the mature market is at the heart of consumer spending power in our times. Don’t allow the biggest opportunity available to pass your business by.
How you price your products will significantly impact your overall profits. Your pricing options depend on what you’re really offering – what, and how unique, are the benefits to consumers?
Key Findings: Most consumers are able to deal with marketing overtures concerning funeral arrangements, unpleasant though this topic may be to many. The process of pre-arranging funerals is facilitated through the development of simple, all-inclusive packages.
Visitors to you company’s web site are not seeking a dazzling display, but specific products or information. Take these lessons to heart and you will be able to give them the experience they want. How do you reach the right customers with your company website?
As baby boomers approach their senior years, they are driving the issue of health and fitness to the fore of public discussion. A study reported in the Wall Street Journal suggests that exercise may be the closest thing we have to a fountain of youth.
Baby boomer women aren’t about to write themselves off, and fashion designers shouldn’t, either. Getting the balance right between mature and young-at-heart is the key to winning over this target market. It won’t pay to look at baby boomers as simply “aging,” “over-the-hill” or “practically senior citizens.
Baby boomer women aren’t about to write themselves off, and fashion designers shouldn’t, either. Getting the balance right between mature and young-at-heart is the key to winning over this target market. It won’t pay to look at baby boomers as simply “aging,” “over-the-hill” or “practically senior citizens.” Sound marketing is about communicating and establishing a [...]
There are many affordable ways of setting your brand apart and growing your business. Effective communications are the key to marketing success. For companies large and small, a marketing strategy that gets the job done is one that demonstrates a personal touch, going beyond the obvious forms of mass-media advertising. You can garner many loyal [...]
Money is a useful tool for marketers, but it’s not a prerequisite to success. There are many ways of setting your brand apart and growing your business without spending a fortune. How do tiny start-ups grow into large multi-national corporations? The fact that many have done so should be proof enough that an outsized marketing [...]
Both the government and the health care industry need to gear up for the aging of America’s vast baby boomer population, which will present many tough challenges for government and health care industry alike.
The aging of America’s vast baby boomer population will present many tough challenges for government and health care industry alike. Here, a look at some of the dilemmas that are increasingly being recognized and discussed.Much fuss has been made lately about the pressures baby boomers will place on national finances as they age. Over 76 [...]
Financial dilemmas don’t cease when working life ends. Recently widowed mature consumers face some serious financial concerns, and may be very welcoming of the right kind of professional assistance.
How provable are the health benefits of warm climates for senior living? Scientific evidence may not matter much – if seniors can be more active and optimistic in sunny locales, it’s probably incentive enough.
Many mature audiences welcomed media’s initial acknowledgement that seniors still have sex lives. But, as always, advertisers have to know when to say when.
Active retirement is an exciting prospect for many baby boomers. Health tends to be a major consideration as they choose their destinations, but be sure you’re considering the question with a broad enough lens. Baby boomers have made it clear they will embrace retirement living with both hands.
The population of the United States is changing: as the baby boomer generation ages, our society’s “center of gravity” will move well into the 50+ range.
The population of the United States is changing: as the baby boomer generation ages, our society’s “center of gravity” will move well into the 50+ range. Through Impact Presentations Group and Age Wave, LLC, Dr. Bruce Clark and Mark Goldstein have been involved in many highly productive collaborations with healthcare companies that are ready to [...]
Fun, challenging but not too arduous – is dancing the perfect exercise and leisure activity for seniors? When it comes to living in retirement, baby boomers are hardly planning to slow down.
As the population of the U.S. ages, led by a greying baby boomer generation, hospitals find themselves facing a challenging future.
Selling and promoting your business is a task that can be achieved with authenticity. Emphasize the solutions you offer, network effectively and watch your client base multiply.
Why be satisfied with mediocre results? Use your insights, talents and drive to make your business into a greater success than you imagined possible. If your business is trundling along at a steady but unspectacular pace, it might require just a little extra motivation to kick things up a notch.
Going the extra mile is the surest, truest marketing strategy. Pay close attention to your customer care and think community-building events to get outstanding results.
With their count not far off 80 million, Americans aged 40-59 – the “baby boom” generation – are already making swelling the ranks of the nation’s 50+ population. Soon they will begin to retire and become identifiable as “senior citizens” – little as they may welcome the designation.
Effective marketing is possible no matter what your budget. The first step is to make sure customers know you’re there.
Baby boomers today are between 35 and 53 years of age. They are in their peak earning years, and the oldest of them have reached the prime age for travel. Boomers, however, are significantly different travel consumers than their parents, and experts expect them to maintain those differences as they age.
Many pundits believe everyone should have a Living Will. But if not done correctly it will not be the document people think it is. As a threshold goal, most people should have a Health Care Power of Attorney (or Health Care Proxy) that names a trusted person as agent or proxy.
With their organizations, Impact Presentations Group and Age Wave, LLC, Dr. Bruce Clark and Mark Goldstein have been involved in collaborations with numerous companies in many industries. Below are brief descriptions of several, as well as the key findings emerging from each project.
Tips mature market expert Mark Goldstein has for companies and marketers.
The topic of segmenting the Seniors target has been discussed for a long time in the US. Many researches have been proposed by experts, especially in this country, and have been used by actors of the market.
Get the scoop on Money Magazine’s 2004 top picks for urban retirement.
Already over twenty million U.S. grandparents – well over one in three – are baby boomers. The generation that was named for its infancy and defined by its youth is now assuming a new role. Boomer grandparents spend roughly 29% of the $50.3 billion U.S. consumers spend annually on products and services for kids, according to the Census Bureau and the polling firm RoperASW.
It’s never too late to find true love and that is the message that senior dating services are trying to spread. Age is a state of mind and unfortunately, in this society, the exact opposite is propagated. Too much pressure is placed on finding a soul mate by 30 and for most people; such a goal has become less than realistic.
Senior dating is much more complicated than dating as a younger individual. Each senior has been through many experiences that have helped to shape the person he or she has become.
The buying and selling of property is a common experience for many mature consumers; as their children leave home and they retire, their changing needs often trigger a move or, in some cases, the purchase of vacation or winter retreat homes.
Find out how Individual Retirement Plans benefit the self-employed and self-motivated.
When it comes to understanding and reaching out to the mature market, there’s one question we must continually ask ourselves: How does the mature consumer think?
Many people believe marketing is “ineffective” at worst. But marketing mistakes are much worse than that – they can be disastrously expensive. Read about some of the most common pitfalls, and how you can avoid them.
Online marketing is now the norm, but many businesses are squandering their opportunity to profit. Find out how you can bring the human touch to your online interface.
Repeat customers spend more than first-timers, and it costs less to keep them than attract new ones. So why aren’t you working on customer service?
What makes marketing to a Latino target market different than doing business with other cultural groups? Latino marketing, says writer and researcher Isabel Valdes, means marketing “in-culture,” and few people would know better than she.
In 2000, movie attendance across the country generated revenue of $7.7 billion, an all-time high according to the Motion Picture Association of America. Viewers over forty were the biggest moviegoers, seeing on average one or more movies in the cinema each month.
Stereotypically, the baby boomer generation believes it’s immortal. How could a group of people so large and influential – even predestined, according to some imaginations, to revolutionize the world – ever grow old? And, if you tend to believe the rumors, baby boomer men are the most deluded of all.
Baby boomers have always been known for their dynamism. As they approach their senior years, surveys show they are moving from strength to strength.
Far from preparing to scale back spending, many baby boomers seem to be gearing up for greater luxury in their retirement years. This is, at least, what their participation in the housing market would suggest.
Consider one popular line of thought about how the mature market should be approached.
Baby boomer women control the bulk of spending in today’s market, so it’s worth taking time to understand little-appreciated facts about their habits and spending patterns. Knowing the score could even give you a leg up on competitors.
An undeniable fact is that 78 million baby boomers are an enormous bulge in the U.S. population. Understand the truths about how this age group travels.
A statistical introduction to our aging population. It is time to effectively respond to this market change.
On the street and in the board room, there is a continuing tendency in America to think and act as though everyone, give or take, is under fifty. Even the health care industry has failed to respond to the challenge an aging population presents.
The correct way to conceptualize your mature market.
General Motor’s radical response to advertising landscape changes.
ee how companies are preparing themselves for the baby boomer’s boom.
Learn how major coporations are wooing the major consumer baby boomer group.
View an expert’s opinions on how increased longevity will impact the arena of Financial Services.
Whenever a re-invention occurs in a particular industry, it is accompanied by new business opportunities. For example, the most recent reinvention in the automobile industry is the emergence of the female car buyer. The trends driving this transformation are…
Learn to avoid pitfalls of baby boomer marketing strategies.
Consider the elements of college town living that make them attractive to seniors.
As the media landscape changes to respond to changing demographics, radio looks set to be a major new focus for advertisers. Right now, consumers in the 65+ age range are least likely to listen to radio at home, and women over 65 have the lowest listenership rates of any demographic. But among baby boomers, whose [...]
Consider two powerful forces that will shape tomorrow’s health care market.
What demands babyboomers will make on the healthcare system: service, expertise, alternative therapies, and online healthcare.
Find out what it will take to effectively transform the “Active Adult Housing Market” – perhaps even in name.
In all the talk about baby boomer influence and wealth, it’s easy to lose sight of a less affluent mature market segment. Made up of consumers whose income and savings are perhaps less abundant than average, this group will nonetheless represent another important economic force by dint of numbers. What’s more, the extent to which less well-off consumers have been ignored by commercial interests means that rewards await those who would answer underserved needs.
As the baby boomer generation ages and increases its demands on the healthcare system, policymakers will be forced to develop a better system to respond to the needs of the 50+ consumer.
The baby boomer generation includes roughly 80 million Americans born between 1946 and 1960 – a huge, active and opinionated population. Their income and resources should make them desirable to companies and advertisers in many if not all industries.
During times of high opportunity it is critical that individuals and businesses alike “reinvent” themselves to take full advantage of all that is available.
How often have you heard the phrase “I must be getting old” muttered in embarrassment? Maybe you’ve attributed your own lapses in concentration, memory or logic to the same factor – a supposedly deteriorating brain. It’s a handy excuse, and it seems to make sense: our bodies lose their athletic edge, sooner or later, as we age. Surely the mind follows a similar pattern.
Learn the results of a new survey on baby boomer retirement plans.
Baby boomers have long held sway over corporate America, powering the development of such things as hula-hoops, fast food and mutual funds. Now, with the first boomers starting to retire, companies are hiring consultants, creating departments and making strategic acquisitions, all in an attempt to appeal to the retirement-age needs of their favorite demographic group. [...]
It is very possible that you or someone you know may be owed a pension benefit without knowing it. If you worked for a company in the past that went out of business or ended its defined benefit pension plan, you may be entitled to pension money.
“A very cranky, cantankerous, obnoxious client is making his way into your waiting room,” Dr. Bruce Clark, DPH, has warned doctors, nurses and other health professionals.
Benefit from the expertise of mature market expert Mark Goldstein as he discusses tactics for builders.
Benefit from the expertise of mature market expert Mark Goldstein as he discusses characteristics of the baby boomer generation.
Understand how baby boomers are approaching and being exposed to the healthcare system, to better understand how to reach them. With their count not far off 80 million, Americans aged 40-59 – the “baby boom” generation – are already making swelling the ranks of the nation’s 50+ population. Soon they will begin to retire and [...]
Efficiency is usually considered a worthy business goal. The less employee time used to accomplish a task, the less the cash outlay to achieve the desired result – most of the time. But what if the time-consciousness displayed by a business, and its employees, makes matters impersonal?
Senior online dating services have been helping seniors all over the world meet each other and find romance. Just because seniors have been there and done that, with regard to relationships, doesn’t mean that they can’t go there and do it again. It is never too late.
While we often count progress in terms of sales made, or customers handled, within a given time frame, it’s important not to let our methods backfire. Particularly when dealing with mature consumers, who have been shown to prioritize a perceived personal empathy in customer service, businesses must pay attention to getting the balance right.
“Active adult housing” is a preferred term these days for accommodations geared towards retired and almost-retired occupants. Baby boomers and youthful seniors don’t want to be classed as “old” or defined by their retired status. And they are particular about more than just terminology.
2005 International Builders’ Show – Interview between Mark Goldstein and the NAHB.
In less than two years, the leading edge of the Baby Boom generation will turn 60. It has been widely anticipated that with this magic number will come an onslaught of healthcare demands like none seen before. While the sheer volume of aging Baby Boomers is more than enough to strain the system, the actual snapping point may very well come from an increasingly uneasy relationship between providers and patients.
Two powerful forces will transform every aspect of delivering healthcare. The first, the mass aging of our society (and others throughout the world), may very well be the defining evolutionary event of the last 100 years. In 2006, the first of America’s 80 million Baby Boomers begin to turn 60 at the rate of 10,000 per day. Healthcare is unprepared to care for a mass population of aging and older people.
Right now, America is changing. We are in the midst of a Longevity Revolution that has never before occurred in human history. When historians look back to determine the single greatest achievement of the 20th Century, …
The mature market consists of various labeled groups. In this article, we will discuss the diverse ways different members of the bourgeoning mature market use the internet.
Over the next four years, 17 million Boomers will turn 50 years old. And there is nothing they can do to stop it. It’s that these “new’ seniors will spend $2 trillion annually on consumer goods and services.
Older Wired Baby Boomers: This group comprise of 6% of the consumer population. They are mostly male with an average age of 52 years. They spend the most money of any of the groups (an average of $175). Close to a 100% have Internet access, and most (82%) have cell phones…
See how one entrepreneur courted the mature market to outstanding effect.
Don’t lose out on profits by looking too narrowly at our fastest-growing market.
Understand basic principles of marketing health care and related products to a mature market.
Get some tips on how health professionals can attract mature market customers. A doctor, medical practice or hospital might be the perfect fit for members of the mature market, but how does word get out? Solutions to health care advertising are not different from any other type of mature market tactics.
Look at some of the reasons why education is an ongoing affair for older Americans.
Explore some ways baby boomers are seeking to provide for their retirement.
Get specific tips on using photos for best marketing results.
Get tips on developing senior-friendly web sites.
Discover what was learned from a recent poll of baby boomers.
Learn about the rate and nature of health complaints among baby boomers.
“Baby boomers”: the name suggests a kind of eternal youth, and those who fall into this category, as a rule, don’t want to think of themselves as old…
Consider your target audience before marketing to seniors
Learn about the increasing trend of self-employment among seniors.
Read up on some hopeful news about what happens to minds with age.How often have you heard the phrase “I must be getting old” muttered in embarrassment? Maybe you’ve attributed your own lapses in concentration, memory or logic to the same factor – a supposedly deteriorating brain.
Read more on AARP’s listing of the best places for baby boomers to retire. AARP says baby boomers are redefining retirement and are less likely to move across state lines than their parent\’s did. “Once again they are breaking the rules,” says AARP The Magazine Editor-in-Chief Hugh Delehanty. “This time they have bumped traditional ‘retirement [...]
In 1994, when it appeared that Social security was sound, an interesting debate took place. Now, over a decade later it is interesting to see what thoughts were brought about at that time, and what reality exists now. This can help us see that the problems facing Baby Boomers (among other mature adults) are never etched in stone. In 1994 the big question was whether Social Security trust funds were a sham.
As they age, baby boomers are showing themselves to be lifelong learners. They are interested in trying new things, developing new skills and acquiring new information into their retirement years – indeed, of all the ways they are said to be transforming the mature market paradigm, their determination to continue growth and learning would seem [...]
When it comes to understanding and reaching out to the mature market, there’s one question we must continually ask ourselves: How does the mature consumer think? There are many ways of answering the question.
Myth 1: Just telling my doctor what I want is no longer legally effective. False. While it is better to have a written Advance Directive, oral statements remain important both on their own and as supplements to written directives. Oral instructions may take many forms. A person physically unable to execute an advance directive may [...]
No, a lawyer is not needed. Yes, a lawyer is a helpful resource, but not the only resource, nor necessarily the best resource for all persons. Advance directives are not difficult to complete, but they require a few steps to do well. Try these steps for yourself, even if you already have an advance directive…
Every private pension plan’s rules of eligibility are contained in a document called a summary plan description (SPD) that is supposed to be given to every worker at the time he or she joins the plan. As the rules change, the worker should periodically receive an updated document. The rules in effect at the time [...]
As the baby boomer generation ages and increases its demands on the healthcare system, policymakers will be forced to develop a better system to respond to the needs of the 50+ consumer. Dr. Bruce Clark, DPH, a co-founder of Age Wave, Inc. and the Impact Presentations Group, has studied the baby boomer market for many years.
Age is not what it used to be, in so many ways. For the first time in history, America’s senior citizens outnumber its teenagers. At the same time, people fifty, sixty and seventy years old are, for the most part, more youthful than they’ve ever been before.
Society’s memory can be short, but we must keep in mind that old age is not monolithic: people are shaped by their generation and their life experiences, not dictated-to by their current age.
On-the-ball companies are, these days, all about the mature market. In an effort to attract new consumers in the 50+ age range, and inspire customer loyalty among those of the same segment, they are turning to consultants and re-vamping ad styles. But one retailer, Home Depot, may have hit a home run by tapping into a ready-made, mature market publicity machine.
What the Federal Reserve Chair had to say about baby boomer retirement and Social Security in 2004.
