The several generations that share our society today are products of different times and upbringings. Accordingly, they can hold quite different values. This training program helps healthcare professionals better understand the broad context of healthcare and the specific needs of mature consumers.
Presently, America has more seniors than the total population of Canada, and the number of U.S. seniors is set to double in the next three decades. Seniors will make increasing demands on the healthcare system, as well as on other types of services. This raises the question of whether service providers are geared to respond to mature market needs. The six living generations hold differing values, and “new” mature consumers often have views about healthcare that diverge from those of previous generations. They may also disagree with their physicians on the question of how doctor-patient relationships are ideally conducted. Dr. Bruce Clark and Mark Goldstein, through Impact Presentations Group, are dedicated to helping America’s healthcare system prepare for the challenges of a changing mature population.
To equip professionals with a broad perspective on the problem of generational differences, and the realities of a healthcare system in flux, Impact Presentations Group has prepared a four-hour, multi-media training program. In eight modules, participants are trained to understand the values of older generations. The program also provides instruction on the findings of the New Mature Healthcare consumer study.The first two modules situate our current healthcare system in a historical context. An animation on the evolution of disease in Module 1 illustrates some of the myriad plagues that have beset humanity over centuries. Module 2 chronicles some of the historic health breakthroughs that have enabled us to live longer, better lives. In some sense this background is used to justify the cost of healthcare today.
While medicine is rarely cheap, it is one of the most worthwhile uses to which you might possibly put your money. Funding for production and further research drives the advances that allow humans to prevent outbreaks, assuage suffering and maintain manageable population levels. Module 3 moves from past to future, and looks briefly at four basic trends that are set to transform healthcare in the years to come. Understanding the shape that imminent transformations will likely take, healthcare professionals can better prepare themselves to remain competitive and relevant when the changes take hold.
