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Impact Presentations Group's Award Winning "Experiential Learning" Presentations The Reinvention of Retirement "84% of Baby Boomers will continue to work..." Staying on Top of an Ever Changing World "Maximize the Opportunities of the New Demographics..." Healthcare in the Age of the New Mature Consumer "New Study Reveals a New Healthcare Consumer..." Maximizing Opportunities Of The Mature Market "Three quarters of America's wealth is held by 50+ Adults...; Unlocking the Generational Code "Overcoming Generational Myopia..." Genomics & Aging Leadership Workshop "Will we be good ancestors?..." 21st Century Healthcare; Are we Headed for a Perfect Storm? "Ten Socio-Economic Trends Redefining Healthcare..." Impact Presentation Group's Award Winning "Experiencial learning" Training Face-to-Face With Older Adults "Effective Communication with Medicare Seniors...; Selling to Seniors; Medicare Sales Training "Basic Sales Training for Medicare Representatives..." Bridging the Gap; Building Trust Across the Generations "Overcomming Generational Myopia for Senior Bonding..." Telecommunications; Effective Sales & Service "Call Center Training for Senior Sales & Service..."

Complications of Senior Dating Senior Dating Services The New Medicare Discount Card Program The Basic Necessities of a Living Will: A How-To Guide Booming Marketplace: 6 Truths about Baby Boomer Travel Defining Your Pension Search Medicare-Approved Drug Discounts: Card Eligibility Health Watch: The Eating Habits of Senior Citizens Legal Myths of the Prerequisites of a Living Will More Legal Myths of the Prerequisites of a Living Will How To Retrieve Your Lost Pension Social Security Trust Funds: What We Thought Then Envisioning a New Retirement Older And Wiser: What Happens To The Aging Human Brain How Boomer Consumers Experience Healthcare Builder's Bible: Active Adult Popular Home Features The AARP Rejects Bush's Private Retirement Financing Automating Your Customer Service? Time To Reconsider Senior Online Dating When Marketing Effficiency is Bad Business Reaching The Mature Market At Home Babyboomer's Healthcare: Policymaking Options Underserved Mature Market: Four Industries Active Adult Housing Market Radio: Baby Boomer Generation 15 Best Places for Baby Boomer Retirement College Towns Attract Seniors Home Depot Seeks AARP Endorsement Greenspan's Sobering Prospects About Baby Boomer's Social Security Longevity & the Future Market Avoiding Pitfalls of the Baby Boomer Market Wooing Baby Boomers Advertising Landscape Changes: GM Sells Mediaworks Healthcare Tomorrow Responding to Market Changes Booming Marketplace: 6 Truths About Baby Boomer Travel Will We Make Good Ancestors? Longevity Revolution Online Habits of the Mature Market The Mature Market Blossoming in the Workforce Five New Priorities for the Newly Matured Market Internet Marketing Strategies for the Mature Market Mature Marketing Striking the Right Note Case Study of the Mature Market: Curves Gym Divide and Conquer the Mature Market A Wealth of Opportunities for the Mature Market Connecting Key to Mature Health Marketing How Health Professionals Can Get Attention My Generation Rescuing Retirement The Continuing Education of the Baby Boomer Generation A Revolution in Coolness for the Mature Market Getting Results with Photo How to Connect With Seniors Online "Empty Nesters" Enjoy Life Health Concerns for Aging Baby Boomers Targeting the Mature Market Mature Entrepreneurs and Market Worthy Ideas How Baby Boomer Consumers Experience Healthcare Older and Wiser Attitudes Towards Real Estate Eating Habits & the Growing Mature Market Are Age Differences Just In Your Head? IRAs Work for the Self-Employed Common Marketing Pitfalls How to Market Online Rules of Customer Service Marketing to American Latinos: A Guide to the In-Culture Approach (Parts I & II) Aging Baby Boomers a Health Care Issue Healthcare System Must Change to Accommodate Aging Baby Boomers Affordable, Effective Marketing Strategy More Ideas for Affordable, Effective Marketing Baby Boomers Want to Stay Sexy Budget Promotional Strategies for Small Businesses Importance of Physical Fitness for Aging Boomers Healthy Hints for Baby Boomers Lessons in Online Targeted Marketing Marketing and Pricing - How to Set Your Prices Marketing and Pricing - Value Your Product How and How Not to Capture the Mature Market Surprising Facts About the Female Baby Boomer Market New Homes for Baby Boomers Senior Living, Baby Boomer Style The World of the Female Baby Boomer When Your Target Market is Too Small You and Your Niche Marketing to Young-At-Heart Boomer Women Life Decisions Towards Retirement Pricing - A Complex Marketing Element Marketing for All Budgets Make Your Presence Felt Reaching Out is a Low-Cost Marketing Strategy More Customers Than You Know What to Do With How to Build Your Customer Base Dancing Keeps Seniors Physically Fit Seniors Enjoy Retirement Living in Top Cities Senior Sex in Advertising Should Be Used With Caution Sunny Climates Benefit Senior Health Widowed Seniors Often in Need of Financial Planning Assistance How Boomer Retirement Will Effect the Economy Senior Living Will Be Different for the Boomers Expect the Unexpected as Boomers Retire Fitness Centers Aim to Attract Mature Market Boomer Retirement and Investment Markets Later Life Brings Spiritual Searching for Many Beauty Products and the New Mature Market Life Changes, Life Choices for Seniors Understanding Life Stages of Your Mature Target Market Medical Research Firms Give Consumers the Scoop Some Seniors Live on Social Security Alone What the Boomers Mean for the Future of Social Security Regarding the Future of Social Security Fincancing Baby Boomer Retirement How to Win Over Your Mature Market Base Giving Customers What They Want Cities Becoming Popular Sites for Boomer Senior Living Competing for the Lucrative Baby Boomer Market Marketing Prescription Drugs Direct to Consumer - A Controversial Tactic Fitness for Seniors Should Emphasize Balance Impact of Marketing on Drug Costs Impact of Marketing on Drug Costs (cont.) The Urbanization of Retirement Yoga Popular for Senior Fitness Marketing Yoga for Senior Health Baby Boomers Are Good News for the Beverage Industry Baby Boomers are Good News for the Beverage Industry (cont.) Bars and Restaurants Must Market to Boomers Attract Boomer Target Market With Comforts of Home Baby Boomers Not Slowing Down Focus on Your Target Market to Maximize Results Getting to Know Your Target Market Restaurants in the Baby Boomer Style Do Not Waste the E-Marketing Opportunity E-Marketing - Backing it Up With the Goods E-Marketing and the Personal Touch E-Marketing to Drive Your Business Forward Types of E-Marketing - Email Types of E-Marketing - SMS Messaging Types of E-Marketing - Designing Your Website Generations Mix in Retirement Communities Reach Your Target Market Online Bringing the Traffic to Your Business Website Search Engines Lead Target Market Consumers Right to You Special Considerations in E-Marketing The Wonders of E-Marketing Connect With Your Target Market Through E-Marketing Beginning to Build Your Marketing Strategy Respect the Competition Identifying Competitors is Part of Marketing Strategy There is No Substitute for Marketing Strategy Know What Your Competition is All About Marketing Plan Lays Out Your Business Scenario Organize Your Marketing Plan With Clear Objectives More Ways of Sizing Up the Competition Planning Powerful E-Marketing Campaigns Recognize Your Strengths and Weaknesses in Marketing Strategy Researching the Competition Hands-On The Strategy of Your Marketing Plan Tips to Follow, Pitfalls to Avoid in Marketing Use Info Wisely to Devise Marketing Strategy Setting Up A Marketing Plan Market-Driven Healthcare: Who Wins, Who Loses in the Transformation of America's Largest Service Industry Rediscovering Direct Marketing Direct Marketing - Know Your Limits Databases - A Direct Marketing Foundation Maximize the Power of Direct Mail Acing Leaflet Drops and Handouts Email and Fax Marketing - Get More Direct Hits The Ethics of Marketing Pharmaceuticals to Physicians Make the Most of Telemarketing How Will Aging Baby Boomers Impact the Senior Housing Market? Going for it Wholesale The Right Channels for Marketing Using a Sales Agent The Lure of Distance Selling Making Your Channels Work Together Make a Display of Yourself: Trade Shows as Promotion and Marketing DIY Exhibiting at Trade Fairs and Exhibitions Developing Your New Ideas Don't Just Sit There – Follow Up The Life Cycle for Products and Services Trade Fairs – How to Evaluate Them For Marketing Purposes Using Specialist Event Companies to Exhibit Appealing to the 50+ Market Online Appealing to the 50+ Market Online, Part 2 Appealing to the 50+ Market Online, Part 3 Branding, Boomers and the Mental Health Industry Anti-Aging Market Rides High Baby Boomers Herald Wave of Change in Aging Policies Baby Boomers Resist Downsizing, Retirement Latest Del Webb Survey Forecasts Active Boomer Retirement Motorcycles a Hit With the Mature Market Targeting the Mature Market African American Retirement Spending Strategies Retirement Spending Strategies, Part 2 Survey Forecasts Active Boomer Retirement, Part 2 Your Business and Marketing Potential Understanding Customer Needs Common Marketing Mistakes More Common Marketing Mistakes Still More Common Marketing Mistakes The Role of Branding in Marketing Choosing a Brand or Trademark Selling and Marketing Your Product Marketing Hints Marketing Hints, Part 2 Know Your Target Market Achieving Customer Loyalty Achieving Customer Loyalty, Part 2 Winning Back Customers Why Customers Leave Ways of Regaining Lapsed Customers Keeping in Touch With Your Customers Gathering Information for Marketing Learning About Your Target Market Fostering Word-of-Mouth Marketing Competing Against the Big Guns Competing Against the Big Guns, Part 2 Competing Against the Big Guns, Part 3 Free Publicity is Good Publicity Free Publicity is Good Publicity, Part 2 Free Publicity is Good Publicity, Part 3 Free Publicity is Good Publicity, Part 4 Marketing Yourself as Expert Marketing Yourself as Expert, Part 2 Reaching the Mature Market Through Print Media – Without Breaking the Bank The Voice of Authority in Mature Market Advertising Medicare Part D triggers unwanted sales

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